CRM Manager

About the role

The CRM Manager will be responsible for managing and optimizing customer lifecycle communications across Avis, Budget, and Zipcar. This role will lead the execution of CRM programs across email, SMS, and push notifications, translating lifecycle and promotional strategies into high-quality customer experiences that drive engagement, conversion, retention, and customer lifetime value.

Responsibilities

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
• Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
• Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
• Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
• Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
• Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
• Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function

Qualifications

The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple initiatives across brands and channels in a fast-paced environment. The annual starting salary for this position is between $115,000 - $130,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Benefits

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

Pay

$115,000 - $130,000 annually

Schedule

Full-time