CRM Manager

About the role

Reporting into the Senior CRM Manager, this role will focus on Boxing across the US and international Growth Markets. You will take ownership of end-to-end CRM campaign delivery, supporting key fight nights, PPV events and broader lifecycle activity.

Responsibilities

• Build and deliver multi-channel CRM campaigns supporting boxing schedules, driving revenue, upgrades, retention and subscriber growth.
• Own CRM activity across key events including fight schedules, major bouts, PPV campaigns and always-on lifecycle programmes.
• Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
• Lead creative briefing and coordination, producing compelling CRM communications that resonate with fight fans.
• Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
• Report on campaign performance, identifying insights and opportunities to improve commercial outcomes.
• Manage multiple concurrent workstreams in a fast-paced, commercially driven environment.
• Work cross-functionally with product, content, data and analytics teams across international markets.
• Build strong stakeholder relationships and operate effectively within a global matrix organization.

Requirements

No two days look the same, and you'll be at the heart of some of the biggest moments in the boxing calendar, helping shape how fans experience DAZN.

Qualifications

• 2+ years' experience in a CRM role
• Proven experience delivering end-to-end CRM campaigns in a commercial environment
• Strong copywriting skills with an eye for creative detail and audience relevance
• Confidence working across segmentation, personalisation and CRM lifecycle activity
• Experience managing multiple priorities in a fast-paced, deadline-driven setting
• Excellent stakeholder management and communication skills
• Strong problem-solving skills and a proactive approach to delivering results
• Ability and willingness to work closely with UK and European teams

Skills

• An understanding of American sports culture, fandom and fan behavior
• A creative flair, attention to detail and passion for testing and optimization

Benefits

• Access to DAZN
• Up to 15 days of paid time off
• Health benefits (including dental & eye care)
• A sick time package
• Parental leave offering
• Voluntary benefits (such as basic life term, personal accident and short and long-term disability coverage)
• A 401(k) retirement plan