Manager, Consumer & Brand Insights

Position Overview

The Manager, Consumer & Brand Insights is responsible for leading the measurement, analysis, and interpretation of brand perception and brand health metrics to inform strategic decision-making and support market research efforts.

About the role

Serves as a subject matter expert in brand measurement, partnering closely with internal and external teams to translate complex data into compelling narratives and recommendations that drive brand growth and customer connection.

Responsibilities

• Own the design, execution, and evolution of ongoing brand health tracking programs, including awareness and consideration metrics
• Ensure consistency, methodological rigor, and trend integrity across longitudinal trackers while evolving metrics to meet changing business needs
• Partner with internal stakeholders to define KPIs, test and learn plans and success metrics tied to brand and business objectives
• Leverage syndicated data sources (e.g., YouGov) to contextualize brand performance within competitive landscape
• Integrate syndicated brand, attitudinal, and behavioral data with custom research and internal performance metrics
• Serve as the internal expert on syndicated data capabilities, limitations, and best practices
• Lead custom quantitative and qualitative research initiatives (e.g., brand deep dives, barriers, advertising effectiveness) to diagnose drivers of brand health movement
• Translate data into clear insights, implications, and strategic recommendations—not just reporting results
• Identify early signals and emerging trends impacting brand perception and customer sentiment
• Develop clear, compelling, and executive-ready storytelling that connects brand metrics to customer behavior and business outcomes
• Present insights to senior leaders and cross-functional partners, influencing brand, marketing, and loyalty strategy
• Create standardized dashboards, reports, and readouts to support ongoing decision-making and performance tracking
• Partner with Media, Creative and Strategy teams to ensure insights are embedded into planning and optimization processes
• Manage external research vendors and agencies, ensuring quality, efficiency, and alignment with learning objectives

Requirements

Minimum of 4-6 years of experience in market research/consumer insights, preferably with experience in the Retail industry or at a market research firm.

Experience in leading & executing both quantitative and qualitative market research projects.

Experience in running complex analysis on survey data including statistical measurement.

Experience in working collaboratively with internal teams and 3rd party vendors/clients.

Skills and Abilities

• Solid strategic, analytic and problem solving skills and strong business acumen
• Excellent communicator
• Passionate about not just sharing data but telling a story through meaningful insights
• Strong understanding of when and how to leverage primary and secondary research as well as retail analytics to address business opportunities
• Strong at building partnerships through collaboration
• Experience operating under tight deadlines in a fast-paced work environment
• Familiarity with Qualtrics or similar survey tools is a plus
• Advanced Excel and PowerPoint skills
• Familiarity with relational databases
• Knowledge of generative AI

Benefits

Competitive wages, flexible hours, and an associate discount.

Burlington's benefits package includes medical, dental and vision coverage including life and disability insurance.

Full-time associates are also eligible for paid time off, paid holidays and a 401(k) plan.

We are a rapidly growing brand and provide a variety of training and development opportunities so our associates can grow with us.

Our teams work hard and have fun together!

Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.

Individual pay decisions will be based on a variety of factors, such as but not limited to, qualifications, education, job-related skills, relevant experience, and geographic location.

Min-Mid $95,000.00 - $125,000.00

Posting Number R104124

Location New Jersey-Burlington

Address 2006 Route 130 North

Zip Code 08016

Pay Rate Salaried

Career Site Category Corporate

Position Category Marketing

Job Type Full-Time

Remote Type Hybrid

Evergreen No