Manager, Commercial Strategy

Overview

The Director of Commercial Strategy will lead the development of new consumer-facing offerings from concept through launch, focusing on the evolution of a multi-site healthcare platform into a more consumer-driven model. This role operates at the center of the company's transformation, working closely with executive leadership to shape the innovation agenda and long-term growth strategy.

Responsibilities

• Develop and refine business cases and go-to-market strategies, including market opportunity, pricing, economic viability, and alignment across franchise and corporate-owned models
• Identify unmet patient needs and validate demand through consumer insight and research
• Translate consumer insights into commercially viable, scalable solutions
• Lead cross-functional teams across marketing, technology, revenue cycle management, operations, and clinical leadership to drive alignment and accountability
• Design and execute pilot programs, leveraging structured learning agendas, consumer research, and performance data to iterate and refine offerings
• Synthesize insights from pilots and market dynamics to inform scalable models and long-term growth strategy
• Prioritize initiatives, shape the innovation roadmap, and communicate key findings, tradeoffs, and recommendations to executive leadership
• Navigate and influence across a franchise and corporate ecosystem, ensuring new initiatives are designed for adoption and success across both models
• Build repeatable processes and frameworks to support ongoing development and successful rollout of new initiatives

Requirements

• 3 to 7 years of experience across strategy consulting, growth strategy, product management, or operational leadership roles, ideally combining consulting and in-house operating experience
• Proven 0 to 1 builder with experience launching and scaling new offerings in DTC or B2C environments
• Strong orientation toward consumer insight and behavior, with experience leveraging research to inform product, service design, and go-to-market strategy
• Experience leading cross-functional initiatives across marketing, technology, operations, and commercial teams
• Commercial and analytical acumen, with a deep understanding of consumer behavior, monetization, pricing, and unit economics, including CAC, LTV, and growth efficiency metrics
• Demonstrated ability to operate in ambiguous, fast-paced environments, bringing structure to undefined problems and driving initiatives from concept through pilot and into market
• Experience designing and executing pilot programs, including defining success metrics, selecting test markets, and iterating based on performance
• Exposure to multi-location, consumer-facing businesses such as retail, healthcare services, wellness, or CPG environments, with experience operating in distributed models; familiarity and experience with franchise systems or indirect operating structures is highly valuable

Qualifications

• Strong communication skills and executive presence, with the ability to translate complex insights into clear, actionable recommendations for senior stakeholders
• Operational mindset with the ability to build scalable processes, systems, and workflows while driving accountability and measurable outcomes
• Entrepreneurial, low-ego leader with a bias toward action, a willingness to roll up sleeves, and a collaborative approach to building and scaling new initiatives

Benefits

• Opportunity to work with a rapidly growing, multi-site healthcare platform
• Collaborative environment with close partnerships across executive leadership and the Board
• Significant visibility and influence across the organization

Pay

• Competitive compensation package commensurate with experience

Schedule

• Full-time remote position

About BrainWorks

BraiWorks offers several distinct practice areas, each directed by a Partner with extensive experience and knowledge of current trends and industry challenges in their specific discipline. BrainWorks prides itself on quality, speed, and guaranteed results, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring, and passionate about your business needs.

Industry Information

BraiWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands. With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process, BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.

Job ID

57830703879