Manager, Commerce Programmatic
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to decide which sections to include based on content.
We have:
- About WPP Media: company description. Could map to "About the role"? Actually "About the role" is typical heading for role summary. The posting has "Role Summary & Impact". That is about the role. So we can use About the role
and put that content.
- Responsibilities: The "Skills And Experience" section includes many bullet-like sentences (manage a team..., oversee..., execute..., maintain..., lead..., prepare..., synthesize..., address..., stay up to date..., manage reconciliation..., etc). Those are responsibilities. So we can put those under Responsibilities
with - .
- Requirements / Qualifications: The "Skills And Experience" also includes qualifications: Bachelor's Degree..., 3+ years..., experience managing a team..., experience across MS Office..., deep understanding..., strong drive..., experience with retail bid management platforms..., experience in campaign management..., ability to collaborate..., self-starter..., excellent project-management skills... These could be considered qualifications/requirements. We could split into Requirements and Qualifications but we need to avoid thin sections. Perhaps combine into one section "Requirements" or "Qualifications". The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills). We can choose which to include. We have content for Responsibilities, Requirements/Qualifications, Benefits, Pay. Also maybe Skills? The "Skills And Experience" heading already includes skills; but we can treat that as Skills section. However we already used that for responsibilities and qualifications. Might be better to split: Responsibilities (list of duties), Requirements (education, experience), Skills (specific skills). But we need to avoid thin sections. Let's see if we have enough content for each.
Responsibilities list: Manage a team..., Oversee programmatic media activations..., Execute campaign setup..., Maintain excellent relationships..., Ensure on-going campaign compliance..., Lead incorporation..., Prepare campaign performance reports..., Synthesize key data..., Address technical issues..., Stay up to date..., Manage reconciliation..., etc. That's a good list.
Requirements: Bachelor's Degree..., 3+ years..., Experience managing a team..., Experience across MS Office..., Deep understanding of retail commercial..., Deep understanding of how media channels..., Strong drive..., Experience with retail bid management platforms..., Experience in campaign management..., Ability to collaborate..., Self-starter..., Excellent project-management skills...
Skills: Could be overlapping. Might be better to have just Requirements and Responsibilities, plus Benefits and Pay.
Benefits: "Life At WPP Media & Benefits" includes description of culture and benefits: competitive medical, group retirement plans, vision, dental, significant paid time off, preferential partner discounts, employee mental health awareness days. Also hybrid approach (4 days office). That's benefits.
Pay: US Pay Range $60,000 - $140,000 USD.
Schedule: Not explicitly mentioned besides hybrid approach (teams in office around four days a week). That could be schedule. The instruction: include Pay/Schedule/Benefits sections only if posting actually states them. We have schedule info: hybrid approach, teams in office around four days a week. So we can include Schedule section.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay, Schedule.
We must not include headings with filler text. Ensure we preserve all substantive information.
We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes "WPP Media is an equal opportunity employer..." and "Please read our Privacy Notice". Also "Please note that while our philosophy is the same across WPP, benefits may vary by office/country." Also "If you require accommodations..." etc. Those are boilerplate; we should remove them.
Also "Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days." That's benefits; keep.
Also "We Create an Open environment..." etc. That's culture; could be part of Benefits or maybe we keep as part of Benefits description. It's not strictly benefits but it's part of Life At WPP Media & Benefits. We can keep as part of Benefits section.
We need to output only HTML fragment, no /, no markdown.
We'll produce something like:
About the role
... role summary ...
Responsibilities
- ...
...
Requirements
- ...
...
Benefits
...
Pay
US Pay Range $60,000 - $140,000 USD
Schedule
Hybrid approach with teams in the office around four days a week.
We need to ensure we preserve all substantive information from the posting.
Let's extract the role summary text:
"Role Summary & Impact The Manager, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role."
We'll put that in .
Now responsibilities list: from "Skills And Experience" first part before qualifications? Actually the "Skills And Experience" paragraph starts with: "Manage a team of direct reports and their career development.Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.Ensure on-going campaign compliance to GroupM established guidelines and best practices.Lead the incorporation of cross-channel testing and optimization strategies.Prepare campaign performance reports on a weekly, monthly, and quarterly basis.Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.Address technical issues with media campaign serving.Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform."
That's a long sentence with no spaces after periods. We need to split into list items. We'll separate each sentence.
Let's split:
- Manage a team of direct reports and their career development.
- Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
- Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
- Ensure on-going campaign compliance to GroupM established guidelines and best practices.
- Lead the incorporation of cross-channel testing and optimization strategies.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
- Address technical issues with media campaign serving.
- Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
- Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Now qualifications/requirements list: after that paragraph, we have:
"Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
Strong drive to understand the retail landscape and latest trends in commerce media.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Excellent project-management skills; able to coordinate projects across multiple teams and functions."
We'll put each as
- .
Now benefits: from "Life At WPP Media & Benefits" paragraph:
"Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days."
We also have: "WPP Media is an equal opportunity employer..." (remove). "We believe the best work happens when we're together..." (maybe keep? It's about culture but could be considered boilerplate? It's not strictly boilerplate but it's generic. Might be okay to keep but we can drop as it's somewhat generic. The instruction: remove EEO/equal-opportunity/scam-warning boilerplate. The "We believe the best work happens when we're together..." is not EEO but it's still fluff. Might be okay to keep but we can drop to keep concise. However we need to preserve ALL substantive information; is that substantive? It's more fluff. I'd say it's not essential; we can drop.
Also "That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process." The first part about hybrid approach is schedule; we keep that. The second part about accommodations is boilerplate; drop
About the role
... role summary ...
Responsibilities
- ... ...
Requirements
- ... ...
Benefits
...
Pay
US Pay Range $60,000 - $140,000 USD
Schedule
Hybrid approach with teams in the office around four days a week.
We need to ensure we preserve all substantive information from the posting. Let's extract the role summary text: "Role Summary & Impact The Manager, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role." We'll put that in. Now responsibilities list: from "Skills And Experience" first part before qualifications? Actually the "Skills And Experience" paragraph starts with: "Manage a team of direct reports and their career development.Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.Ensure on-going campaign compliance to GroupM established guidelines and best practices.Lead the incorporation of cross-channel testing and optimization strategies.Prepare campaign performance reports on a weekly, monthly, and quarterly basis.Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.Address technical issues with media campaign serving.Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform." That's a long sentence with no spaces after periods. We need to split into list items. We'll separate each sentence. Let's split: - Manage a team of direct reports and their career development. - Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. - Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo. - Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape. - Ensure on-going campaign compliance to GroupM established guidelines and best practices. - Lead the incorporation of cross-channel testing and optimization strategies. - Prepare campaign performance reports on a weekly, monthly, and quarterly basis. - Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience. - Address technical issues with media campaign serving. - Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners. - Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform. Now qualifications/requirements list: after that paragraph, we have: "Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience 3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution. Experience managing a team of direct reports. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem. Strong drive to understand the retail landscape and latest trends in commerce media. Experience with retail bid management platforms, such as Pacvue or Skai. Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.). Ability to collaborate and work effectively with internal teams and external partners. A self-starter attitude that thrives in a fast-paced environment. Excellent project-management skills; able to coordinate projects across multiple teams and functions." We'll put each as