Manager, Channel Marketing - Email, AWS Integrated Demand Center

About the role

We're looking for an experienced Manager of Email Marketing, Events to lead a team of email marketers who own the email demand generation channel for AWS's global events portfolio — including AWS Summits, re:Invent, and other flagship programs. This is a people-leadership role focused on building a high-performing team, setting strategic direction for the email channel, and driving measurable business outcomes (registrations, attendance, pipeline contribution) across regions.

You'll sit at the center of a cross-functional ecosystem — partnering with event operations, marketing operations, creative, and regional marketing teams to ensure email remains the highest-performing demand generation lever for AWS events worldwide.

Responsibilities

• Team Leadership & Development
  • Manage, coach, and develop a team of Email Marketing Managers responsible for campaign strategy, execution, and optimization
  • Set the bar for email marketing craft — segmentation, architecture, testing methodology, and operational rigor
  • Build scalable processes and documentation that enable the team to operate independently at high quality
  • Recruit, hire, and onboard top talent; maintain a strong hiring bar for the discipline
  • Create development plans that grow individual contributors into strategic email marketers
• Email Strategy & Architecture
  • Set the strategic vision for event email programs across the full lifecycle: awareness → registration → confirmation → attendance conversion
  • Define segmentation frameworks, cadence strategies, and trigger logic that maximize conversion while minimizing fatigue
  • Drive innovation in email architecture — modular content systems, reusable templates, and automated workflows that scale globally
  • Own the email testing roadmap: A/B and multivariate experiments grounded in statistical rigor
• Performance & Optimization
  • Establish and track KPIs that tie email activity to business outcomes (registrations, attendance, pipeline)
  • Build reporting frameworks that surface insights and drive decisions — not just dashboards
  • Diagnose performance issues at the segment, region, and campaign level; guide the team to root-cause analysis
  • Close the registration-to-attendance gap through data-driven nurture and reminder strategies
• Global Execution at Scale
  • Oversee simultaneous email campaigns across multiple regions, languages, compliance environments, and timezones
  • Ensure operational rigor: QA processes, approval workflows, pre-send checklists, and error prevention systems
  • Navigate regulatory and compliance considerations (GDPR, CAN-SPAM, CNIL, ePrivacy) across markets
  • Balance speed with quality — maintain high standards while meeting hard event deadlines

About the team

The AWS Integrated Demand Center (IDC) Email Marketing team owns the email channel for AWS's global events and demand generation programs. We're a team of builders who care deeply about the craft of email — from segmentation strategy to bar raising execution. We operate at global scale, move fast, and hold ourselves to a high bar because our work directly impacts whether tens of thousands of people show up to learn, connect, and build on AWS.

Requirements

• 7+ years of professional non-internship marketing experience
• 4+ years of team management experience
• Experience driving direction and alignment with cross-functional teams
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Deep experience with marketing automation platforms (Marketo, HubSpot, Pardot, or equivalent)

Preferred Qualifications

• Experience with various statistical techniques (regression analysis, coefficient correlation)
• Experience in event marketing or supporting large-scale global tech events
• Experience building email template systems, modular content architectures, or design systems
• Familiarity with deliverability management, sender reputation, and inbox optimization

Pay

USA, WA, Seattle - $137,900.00 - $186,500.00 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
• Employee Assistance Program (EAP), Mental Health Support, Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave

Learn more about our benefits at amazon.jobs/en/benefits.