Email Marketing Specialist, Nurture, AWS Integrated Demand Center

About the role

AWS Marketing is seeking a motivated Email Marketing Specialist, Nurture to support email campaign execution for our demand generation and product-led growth portfolio. This role is responsible for executing global email marketing initiatives focused on accelerating pipeline progression through audience segmentation, lifecycle journey builds, and ongoing optimization support.

The team designs and optimizes nurture programs that guide prospects through their decision‑making journey — from early awareness to active evaluation. You’ll work alongside experienced email strategists, marketing partners, and content creators who care deeply about the customer experience, constantly testing, sharing learnings, and investing in team development.

Responsibilities

• Execute email campaigns for assigned nurture programs, including audience list pulls, journey builds, and A/B test setup
• Build and deploy multi-touch nurture campaigns that drive prospect engagement and pipeline progression
• Monitor and optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity based on established playbooks and manager guidance
• Track and report on email campaign performance, including engagement metrics, funnel progression, and contribution to program goals
• Prepare regular campaign performance summaries and surface optimization opportunities to peers and managers
• Support decisions on nurture cadence, content sequencing, and suppression/targeting logic by gathering data and preparing recommendations
• Develop technical and creative briefs for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Coordinate with stakeholders across core campaign teams, marketing operations, localization, and creative teams to keep campaigns on track
• Follow team processes and contribute to documentation of email best practices

Requirements

• 2+ years of professional non‑internship marketing experience
• 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs
• Knowledge of email best practices and A/B testing methodologies within Marketo
• Experience analyzing data and best practices to assess performance drivers

Qualifications

• Experience in designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs
• Experience working cross‑functionally across marketing, product management, analytics, UX, and research

Skills

• Email best practices
• Marketo platform expertise
• A/B testing methodologies
• Data analysis and performance measurement
• Cross‑functional collaboration
• Campaign optimization and reporting

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave