Email Marketing Manager, Nurture, AWS Integrated Demand Center

AWS Marketing is seeking an experienced Email Marketing Manager to drive email channel strategy for our demand generation and product-led growth portfolio. This role focuses on accelerating pipeline progression through strategic audience segmentation, lifecycle journey design, and continuous optimization.

Responsibilities

• Define and execute email channel strategy for assigned nurture programs, including audience segmentation frameworks, lifecycle journey architecture, and A/B testing protocols
• Plan, develop, and execute multi-touch nurture campaigns that accelerate prospect engagement and pipeline progression
• Continuously optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity
• Measure how email initiatives impact team goals, customer engagement metrics, program goals, and overall pipeline contribution
• Regularly review, interpret, and communicate nurture performance metrics, funnel progression trends, and optimization insights to peers and managers
• Accelerate progress by driving decisions on nurture cadence, content sequencing, and suppression/targeting logic
• Develop technical and creative requirements for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Communicate effectively with stakeholders across core campaign teams, marketing operations, localization, and creative teams
• Participate in recruiting and hiring processes, and mentor others on email best practices

About The Team

We're a global email marketing team focused on helping cloud customers discover the right solutions at the right time. We design and optimize nurture programs that guide prospects through their decision-making journey—from early awareness to active evaluation. You'll work alongside other email strategists, marketing partners, and content creators who care deeply about the customer experience. We test constantly, share learnings openly, and push each other to improve. If you like connecting data to creative strategy and seeing measurable impact on how customers engage, you'll feel at home here.

Qualifications

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads, and digital/social channels
• Bachelor’s or Master’s Degree in Marketing, Business, Commerce, or equivalent

Preferred Qualifications

• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Equally comfortable building strategic marketing plans and executing at a tactical level
• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Pay

• USA, NY, New York: $86,700.00 - $151,700.00 USD annually
• USA, WA, Seattle: $82,700.00 - $137,900.00 USD annually

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans)
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line and Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave
• Sign-on payments and restricted stock units (RSUs)

Learn more about our benefits.