Manager, Channel Marketing

About the role

At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences. Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole.

Responsibilities

• Lead the development and execution of marketing plans and sampling strategy, including product launches, promotional activities and merchandising strategy.
• Define and implement retailer marketing programs, including the management of presentations, calendars, merchandising, promotional programs, sampling, and retailer co-ad.
• Partner with Sales, Brand and Comms teams on long term planning to ensure Channel specific needs are considered.
• Partner with Media team to develop Channel specific advertising, promotions, and supporting content in collaboration with brand marketing, ecomm, and creative.
• Identify and execute strategic marketing opportunities exclusive to the Channel as well as in-store & online branding programs, in partnership with sales, events, visual merchandising, and integrated marketing.
• Analyze marketing campaign performance tracking the success of each initiative.
• Forecast sampling and GWP programs, managing timelines and quantities with S&OP and NPD partners.
• Gather quantitative and qualitative feedback from the field to determine performance and impact of marketing programs and provide recommendations for program improvements.
• Manage marketing budgets, including monthly reconciliation and forecasting, to ensure plans are executed on time and within financial guidelines.
• Identify opportunities to increase sales, improve productivity and enhance customer omni experience.
• Collaborate with Sales to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
• Analyze SKU and category performance in Channel to identify opportunities to grow key categories in each account.
• Provide analysis and feedback on major product launches as well as core business performance.
• Collaborate with account to develop tailored and impactful activations that resonate with customer base and align with brand objectives.
• Oversee the execution of product launches and promotional activities in store and online and collaborate with Events on seasonal events.
• Identify opportunities to optimize marketing programs.
• Initiate merchandising and visual opportunities specific to stores with visual merchandising team.
• Monitor best practices in Beauty and Luxury sector to identify opportunities.
• Lead direct reports, including Channel Marketing Coordinator and seasonal Intern when applicable.

Requirements

• 5+ years marketing experience in beauty, retail or luxury experience.
• Bachelor’s degree in marketing or related field required.
• Exceptional analytical skills and financial acumen, including past experience managing budgets like sampling and POSM.
• Mastery of execution; meticulous organization, excellent communication and consistent follow-through.
• Detail oriented with a strong sense of urgency and ability to manage deadlines with speed and accuracy.
• Strong leadership skills and ability to work with people from cross functional departments – dynamic, flexible, positive attitude.
• Embrace both big picture objectives and impeccable follow through and time management skills.
• Organization and prioritization with a proven ability to multi-task and manage complexity.
• Strong oral, written, communication and presentation skills.
• Knowledge of current marketing trends, media industry news, competitive marketplace, and retail innovation.
• Proficiency in Excel, PowerPoint, Word.
• Circana (formerly NPD) reporting experience a plus.

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.