Manager, Category Management + Insights

About Us

We’re the original oatmilk company, founded in Sweden over 25 years ago and now expanding in the U.S. Our mission is to help people live healthier lives while reducing the planet’s resource strain and transforming the food system—primarily by replacing cow’s milk with oats. Sustainability, health, and transparency guide everything we do.

Responsibilities

• Collaborate with Sales teams on key account objectives and identify opportunities to educate customers about plant-based foods, our categories, and our brand.
• Build custom analyses using syndicated scan, consumer, and shopper card data, translating those insights into compelling presentations addressing each customer’s unique goals.
• Leverage data as a foundational springboard from which all recommendations are built.
• Be the functional expert on all syndicated data, including leading the optimization and development of Oatly insights reporting and scorecarding across the NA business unit.
• Develop a mastery of Oatly’s category, customer, consumer, and competitive performance that will inform our narrative and recommendations.
• Lead with a bias for the facts and demonstrate that Oatly’s category and insights leadership will help drive customer growth and profit.
• Question assumptions about major trends, validating or redefining those assumptions into new narratives both internally and externally.

Requirements

• Bachelor’s Degree (Required).
• 6+ years of CPG experience, with an emphasis on Sales, Category Management, and Insights.
• Retailer-facing experience preferred.
• Demonstrated deep understanding and experience with Syndicated Data and platforms (Nielsen, Spins, IRI).
• Experience with Panel and Shopper Card Data (e.g., Numerator, Stratum, Shopper360).
• Expert knowledge of Excel and PowerPoint/presentation-building skills.
• Exceptional storytelling ability and presentation skills—be able to find and tell the compelling narrative that can be told through data.
• Passion for seeing the forest through the trees, how different pieces connect to the whole, and delivering insights that keep the big picture in mind.
• Ability to connect disparate data sources, interpret analysis results, and communicate analytical findings and business insights to diverse audiences.
• Naturally curious and self-motivated with the ability to embrace change and deliver results, managing multiple/diverse priorities.

Ideal Traits

• You feel connected to our mission of encouraging health, sustainability, and transparency.
• You are a self-starter who doesn’t need direct supervision to motivate you for success—we believe in a culture of individual accountability and ownership.
• You are ready to make your mark in a smaller, growing brand, leveraging your experience to deliver amazing results and build an outstanding company.
• You have an entrepreneurial spirit: comfortable with ambiguity and energized by the process of building something lasting from the ground up.
• You enjoy sharing your quirkiness and talents with your coworkers.

Benefits

• Flexible vacation (take it when you need it).
• Comprehensive benefits, including pet insurance.
• Paid volunteer days off throughout the year.
• Free oatmilk (six packs, to be exact).
• Genuinely great coworkers who are rooting for each other and the company to thrive.

Pay

Our good faith estimate for base salary is $120,000. Actual compensation is influenced by geographic location, internal equity, experience, education, specialty, training, and may include bonus, commission, or equity as applicable.