Manager, Campaign Operations
About the role
The Marketing Operations team is the strategic backbone of our marketing efforts, building the scalable systems and processes that fuel our global growth, managing the marketing technology stack, and enabling seamless campaign execution. This is a highly strategic role where you will not only manage a global team but also architect the frameworks, processes, and enablement tools for our enterprise marketing managers across the US, UK, and Mexico.
Responsibilities
- Lead and Scale: Own the end-to-end global campaign execution process, managing a team of specialists to deliver high-quality, timely marketing campaigns across multiple channels.
- Process Innovation: Design, implement, and optimize scalable frameworks and standard operating procedures for campaign intake, execution, and reporting.
- Strategic Partnership: Act as a key consultant for marketing stakeholders, providing expert guidance on best practices for campaign setup, legal compliance, deliverability, and performance optimization.
- Enablement and Training: Develop and roll out enablement tools and training programs for our enterprise marketing managers to effectively leverage our campaign operations capabilities.
- AI and Automation: Champion AI tools to innovate and create efficiencies within your team's workflows and for your stakeholders.
- Technology and Systems: Partner with the marketing systems team to translate business requirements into technical designs for our marketing technology stack.
- Performance Analysis: Track campaign and team KPIs to identify opportunities for optimization and work with go-to-market teams to implement improvements.
Requirements
- Experience: 6+ years of experience in marketing operations, with a focus on campaign execution and marketing automation in a B2B environment. Recent experience in a high growth technology company (SaaS, AI, etc.). Pre IPO company a plus.
- Leadership: Proven experience leading and mentoring a team of technical talent, with a "player/coach" mindset. Experience managing and optimizing processes with distributed or offshore teams is highly desired.
- Technical Expertise: Deep hands-on expertise with Marketo and Salesforce is essential. Experience with a broad marketing technology stack is a plus.
- Strategic Mindset: You are not just an executor, but a strategic thinker who can see the bigger picture and build for the future. You are comfortable in ambiguity and have a knack for turning business requirements into actionable plans.
- Consultative Skills: Strong communication and presentation skills, with the ability to act as a trusted advisor to stakeholders at all levels. You can confidently drive conversations to define priorities and requirements.
- Process-Oriented: Experience building efficient and scalable processes, with a keen eye for detail and a commitment to quality.
- AI Acumen: Professional experience using AI tools to innovate and improve business processes within your current and previous roles.
Qualifications
- Adaptability: Thrives in a fast-paced, hyper-growth environment with shifting priorities. You are a proactive problem-solver who can manage multiple projects simultaneously.
Skills
- Marketing Operations
- Campaign Execution
- Marketing Automation
- Scalable Frameworks
- Standard Operating Procedures
- Strategic Thinking
- Consultative Skills
- Process-Oriented
- AI Tools
- Marketing Technology Stack
- Performance Analysis
Benefits
- Health, pharmacy, optical and dental care benefits
- Paid time off, sick time off
- Short term and long term disability coverage
- Life insurance
- 401k contribution
Pay
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units.
Schedule
Motive offers flexible schedules to accommodate the needs of our employees.
Benefits
- Learn more about our benefits by visiting Motive Perks & Benefits.
Equal Opportunity Employer
We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Location
The compensation range for this position will depend on where you reside. For this role, the compensation range is: United States $110,000—$140,000 USD