Manager, Brand and Marketing

An experienced corporate branding and marketing professional who leads and supports LT’s three-person Brand and Marketing team. This role has two primary functions: leading the top-of-the-funnel marketing efforts to support program recruitment, and leading, developing, and executing aligned brand strategies across LT’s entire portfolio of facilities, programs, and services. The Manager provides direct supervision to teammates in Graphic Design, Social Media, and Multimedia, and fosters an environment that values creativity, innovation, positivity, and inspiration.

Responsibilities

• Alongside the Managing Director of Strategy and Communication, develop and implement branding strategies to ensure a cohesive, unified LT brand.
• Alongside Program Leadership, develop effective marketing recruitment campaigns to generate awareness and interest in LT, leading to enrollment in programs.
• Oversee the development and execution of digital and social media strategies that increase engagement with LT’s audiences and amplify the organization’s impact.
• Supervise the creation of high-quality content for various platforms, including email, digital, and broadcast marketing.
• Manage and support a team of three, fostering professional growth and ensuring high performance.
• Contribute to the Trust’s success by accepting new assignments, helping team members, learning new skills, and striving to improve team and organization results.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of three years of experience in marketing, advertising, communications, or a related field.
• Minimum of three years of people management experience.
• Exceptional written and verbal communication skills, strong strategic thinking, and proficiency.
• Experience working in a Mac environment preferred.
• Passionate about LT’s mission, adaptable, and able to thrive in a collaborative environment.

Skills

• Strategic & Critical Thinking: Critical and strategic thinker who is intellectually curious and detail-oriented.
• Cultural Fit: Strong personal fit with and alignment to LT’s organizational culture.
• Visibility & Presence: Comfortable in a highly visible internal role, serving as the “face” of the team.
• Flexibility & Customer Service: Flexible and solutions-oriented, taking a strong customer-service approach to working with fellow LT teammates.
• Project Management: Able to work across multiple projects simultaneously on tight and/or competing deadlines.
• Communication: Communicates effectively both internally and externally.
• Team Orientation: Strong team orientation and interest in supporting the mission of the Trust.

Organization Competencies

• Alignment with Queen’s legacy: Understanding and appreciation of Queen Liliuokalani’s story, her legacy, and Hawaiian culture is foundational to staff’s commitment to working with Hawaiian children, families, and communities. Demonstrates respect for and appreciation of Hawaiian values, history, and culture, understanding its implication in one’s work, fostering meaningful relationships, and embracing the community served.
• Hoʻomau i ka ʻImi Naʻauao (Continuous Learning and Improvement): Committed to creating and reinforcing an environment of continuous learning and improvement.
• Hoʻike i na Manaʻo Pono (Effective Communication): Communicates with those we serve and each other in a consistent manner that results in mutual understanding, harmony, and action.
• Noʻonoʻo loi (Critical Thinking and Problem Solving): Actively and skillfully understands, conceptualizes, applies, analyzes, synthesizes, and/or evaluates information and develops and supports fact-based analyses and recommendations.
• Hoʻokumu aʻe or ʻImi hakuhia (Innovation): Identifies and integrates creative ideas into new or existing services and promotes effective problem-solving.
• Pilina Hoʻohana a me ka Hana Hilinaʻi (Building Relationships and Creating Trust): Manages relationships to create optimal opportunities and move the organization forward.
• Alu Like i ka Hana (Teamwork): Works cooperatively and collaboratively with others throughout the organization in alignment with the organization’s objectives.
• Hoʻonui i ka ʻIke (Capacity Building): Encourages personal growth by exhibiting trust and a belief in the capacity of others.

Travel Requirements

Ability to travel to kīpuka and other locations, both in and out of state, as required for meetings, conferences, trainings, and events.

Mental and Physical Demands

• Ability to lift 25+ pounds.
• Requires sitting indoors for extended periods of time.
• Ability to work weekends when needed.

This position is required to be in office a minimum of four days per week.