Manager, ASO Content & Optimization

Overview of the Company

Fox Corporation produces and distributes content through leading brands such as FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. The company empowers diverse creators and builds an organization that values creative ideas, operational expertise, and strategic thinking.

Job Description

The Manager, ASO Content & Optimization oversees ASO initiatives including creative, content, storefront refreshes, metadata updates, and app store optimization workflows. This role ensures recommendations move efficiently into market across mobile and CTV app store surfaces. Collaboration with Creative, Product, Platform, Editorial/Merchandising, Analytics, Partner Marketing, and Delivery & Ops is key.

Responsibilities

• Own ASO creative and content workflows enabling faster, cleaner movement of creative, metadata, and storefront updates into market, including creative briefs, asset routing, versioning, approvals, content library management, and storefront update readiness.
• Manage app store refresh calendars, content priorities, metadata updates, IAE support, and optimization cycles across mobile and CTV platforms to ensure timely execution and stronger app store performance.
• Coordinate across Creative, Product, Platform, Editorial/Merchandising, Partner Marketing, Analytics, and Delivery & Ops to improve alignment, streamline execution, and keep ASO initiatives moving across teams.
• Translate ASO insights and performance recommendations into actionable creative, content, metadata, storefront updates, and testing inputs.
• Support ASO testing execution by coordinating creative inputs, test assets, launch timing, documentation, and post-test updates in partnership with the ASO Performance & Analytics Manager.
• Track deliverables, approvals, risks, dependencies, status updates, next steps, and launch readiness across ASO initiatives to ensure clear visibility and accountability.
• Maintain ASO creative trackers, content libraries, app store update documents, presentation materials, and leadership review inputs.
• Identify opportunities to improve workflow efficiency, creative consistency, storefront quality, app store refresh execution, IAE priorities, and overall optimization velocity.

Requirements

• 7+ years of experience in ASO, app store merchandising, content operations, creative operations, digital marketing, partner marketing, or app marketing.
• Strong understanding of app store creative, metadata, storefront updates, content priorities, and optimization workflows.
• Experience managing creative briefs, asset routing, approvals, versioning, content libraries, and launch timelines.
• Hightly organized with strong project coordination skills and the ability to move work across Creative, Product, Platform, Analytics, Marketing, and Delivery/Ops teams.
• Strong attention to detail and ability to maintain clean trackers, timelines, creative status documents, and app store update materials.
• Experience with Apple App Store Connect, Google Play Console, Roku, Amazon, Samsung, LG, Vizio, or other CTV/app platform submission workflows.
• Experience supporting in-app events, promotional content, app store merchandising, featured placements, or storefront refreshes.
• Ability to translate ASO insights and performance recommendations into actionable creative, content, and metadata updates.
• Comfortable managing multiple app store surfaces, priorities, stakeholders, and deadlines at once.

Benefits

• Annual salary range: $114,000.00 - $160,000.00
• Annual discretionary bonus
• Variety of benefits including medical/dental/vision insurance, a 401(k) plan, paid time off, and more
• Union representation may apply for certain benefits