SEO & ASO Manager

Responsibilities

• Audit and rebuild Xe’s global SEO strategy, focusing on high-intent money transfer and FX.
• Lead keyword research and mapping for all key markets and languages.
• Define and drive content optimization for on-site pages, landing pages, and blog articles, with a global scale approach for localization across priority markets.
• Collaborate with engineering on site performance, crawlability, and structured data improvements.
• Monitor and report on SEO performance metrics, providing actionable insights to leadership.
• Own Xe’s link acquisition strategy (ethical, relevance-driven).
• Leverage A/B testing approach for assessing SEO initiatives as pilots prior to global scaling, demonstrating impacts to site traffic and business KPIs.
• Manage Xe’s visibility and conversion performance in Apple App Store and Google Play.
• Conduct keyword research, A/B test metadata, and optimize creative assets.
• Collaborate with Product Marketing and UA teams to align app acquisition and retention strategies.
• Research and implement strategies to increase Xe’s visibility and accuracy in LLM-based search (e.g. ChatGPT, Perplexity, Gemini, Copilot).
• Develop and test structured data, content formats, and partnerships that improve Xe’s representation in generative AI results.
• Collaborate with Data and Product teams to integrate Xe’s API data (exchange rates, tools, brand assets) into LLM ecosystems.
• Stay ahead of emerging trends in search + AI discovery and advise leadership on opportunities.

Requirements

• 4+ years’ experience in SEO (ideally in fintech, e-commerce, or marketplaces).
• Proven track record improving organic traffic and conversion performance across web and/or app environments.
• Strong understanding of technical SEO, Schema Markup, Core Web Vitals, and modern content frameworks (React, Next.js, etc.); proficient in HTML, CSS, JavaScript, and JSON-LD.
• Familiarity with App Store Optimization tools (AppTweak, Sensor Tower, Data.ai).
• Analytical mindset — comfortable working with GA4, GSC, Looker Studio, and keyword analytics tools (e.g. SEMRush, BrightEdge, Conductor, etc.).

Position Requirements

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing Volunteering day for a charity of your choice
• XE offers a competitive salary and benefits package.

Benefits & Perks

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing Volunteering day for a charity of your choice

Company Information

• XE is an Equal Employment Opportunity employer.
• We are committed to providing reasonable accommodations to qualified individuals with disabilities.
• Contact us at recruitment@xe.com for assistance or accommodation requests.