SEO/ASO Manager

Life360’s mission is to keep people close to the ones they care about most. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members with services including location sharing, safe driver reports, and crash detection with emergency dispatch. Serving approximately 102.4 million monthly active users across more than 180 countries, Life360 enhances everyday family life through seamless coordination.

Life360 is a remote-first company with over 500 employees. All positions can be performed remotely within the US unless otherwise specified.

About The Team

Part of Journey Marketing, the eCommerce team focuses on turning every member touchpoint—from first website or app visit—into long-term loyalty. This cross-functional group of merchandisers, marketers, data analysts, and designers builds experiences that convert interest into purchase, spanning the online store, in-app purchases, and future commerce platforms. The team values ownership, systems thinking, and scalable outcomes.

About The Role

As the SEO and ASO Manager, you will own Life360’s unified organic discovery strategy across traditional search (SEO), AI answer surfaces (AEO/GEO), and app stores (ASO). You’ll lead content strategy, editorial calendar, and site information architecture while partnering with Engineering, Product, and Marketing to build the technical foundation and structured data layer that drive rankings, citations, and recommendations. This hands-on role includes managing a content strategist and agency, setting quality standards, and personally executing high-impact technical and strategic work.

Responsibilities

• Manage a small team, currently consisting of a Content Strategist.
• Own Life360’s unified organic discovery strategy across SEO, AEO/GEO, and ASO, ensuring coordinated performance across membership and devices.
• Lead content strategy and editorial calendar for Life360.com, defining topical roadmaps, content hierarchy, and publishing cadence for blog, product marketing pages, help content, and comparison pages.
• Build and maintain site information architecture, including URL structure, taxonomy, internal linking, and wayfinding logic for users and crawlers.
• Execute AEO optimization across web and app content, implementing structured data and shaping content for AI parsing to improve citation share.
• Monitor and grow AI citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews, identifying content gaps where competitors define the narrative.
• Lead technical SEO health: manage crawlability, indexation, Core Web Vitals, canonical/redirect logic, hreflang implementation, and structured data integrity; partner with Engineering to resolve issues and integrate SEO requirements into product launches.
• Optimize landing pages and FAQ content for traditional SERP performance and AI answer eligibility, ensuring high-commercial-intent pages convert and are cited.
• Drive off-page authority strategy with PR, securing link-building opportunities, editorial placements (e.g., Wirecutter, Forbes Advisor), and creator co-citation campaigns.
• Own regional SEO localization, including locale-specific keyword research, localized content briefs, hreflang governance, and coordinated ASO refreshes.
• Deliver weekly, monthly, and quarterly performance reporting on organic sessions, AI citation rate, app store rank, and organic revenue contribution, translating data into strategic recommendations.

Requirements

• 5–8 years of experience in content strategy and SEO, with a track record of measurable organic performance improvement for apps and websites.
• Proven AEO experience: understanding of how LLMs parse content, structured data signals for AI citation, and strategies to improve visibility in generative search results.
• Strong technical SEO foundation: hands-on experience with crawl health, indexation, Core Web Vitals, structured data, and site architecture; ability to write technical briefs and QA implementations.
• Content strategy ownership: experience building and running editorial calendars, managing content production workflows, conducting gap analysis, and making strategic decisions about topical authority.
• AI-native operator: active use of AI tools for content research, brief generation, structured data implementation, and performance analysis; ability to guide AI systems for scalable, on-brand output.
• Global SEO experience: including hreflang implementation, locale-specific keyword strategy, and regional content localization across multiple markets.
• Data-driven decision maker: ability to build performance dashboards, identify anomalies, and translate organic metrics into business impact narratives for leadership.
• Proficiency with SEO tools (Ahrefs, Semrush, Screaming Frog, or equivalent) and Google Search Console; experience with ASO platforms (AppTweak, Sensor Tower, or equivalent) is a plus.
• Strong cross-functional collaborator: ability to work fluidly with Engineering, Product, Marketing, and PR to align organic strategy with launches and campaigns.
• Clear, confident communicator: ability to advocate for organic investment, translate algorithm shifts into actionable insights, and influence prioritization without direct authority.

Pay

For candidates based in the US, the salary range for this position is $121,500 to $178,500 USD. Base pay is determined by individual background, experience, geographic location, job-related knowledge, skills, and expertise. The compensation package includes medical, dental, vision, financial benefits, and equity.

Benefits

• 100% employer-paid medical, dental, vision, life, and disability insurance for employees.
• Paid parental leave.
• 401(k) plan with company matching.
• Mental Wellness Program and Employee Assistance Program (EAP).
• Flexible PTO, companywide holidays, plus summer and winter shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for remote work.
• Free Life360 Platinum Membership and Tile trackers.