Digital Content & Optimization Manager

About the role

This role is responsible for the management and optimization of the organization's digital web presence, serving as the central point of coordination between content, SEO, marketing, and analytics functions.

Responsibilities

• Oversee the day-to-day operation and management of the Content Management System.
• Develop and implement efficient content publishing workflows to streamline processes.
• Manage and update website content, including text, images, videos, and multimedia elements.
• Conduct regular audits to identify and fix broken links, missing images, and other content-related issues.
• Cook up website content to ensure accuracy and consistency.
• Serve as the primary point of contact for our SEO agency, ensuring clear communication and alignment on priorities and goals.
• Manage the intake, tracking, and implementation of SEO updates and recommendations across digital properties.
• Ensure all SEO-related deadlines are met and that deliverables are completed accurately and on time.
• Monitor SEO performance metrics and trends; gather and distribute reports to internal stakeholders with insights and action items.
• Collaborate with internal content, development, and marketing teams to ensure SEO best practices are applied across all web updates.
• Collaborate with cross-functional teams, including marketing, design, IT, and development, to ensure cohesive and seamless updates to the website.
• Ensure ongoing analytics initiatives are executed effectively, including tagging, dashboards, and performance tracking.
• Present engagement and performance analysis to business stakeholders, translating data insights into actionable recommendations that support strategic decision-making.
• Implement tracking mechanisms for marketing-related content to measure the performance and effectiveness of paid media campaigns.

Requirements

• Bachelor’s Degree or equivalent training and experience and 3-5 years’ experience servicing insurance or annuity products or related role.
• Experience with Contentful or Webflow (CMS).
• Experience with Google Analytics or FullStory (Analytics).
• Knowledge of insurance and annuity products, insurance law, customer service, contract provisions and company operations.
• Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
• Demonstrated ability to employ 'entrepreneurial spirit' to service existing business and produce profitable new business.
• Proven ability to work independently as well as in concert with internal and external managers and staff.
• Build productive positive relationships with outside agents and IMO’s.
• Able to prioritize multiple detailed projects and be flexible with schedules.
• Demonstrated ownership and accountability for own performance and responsibility toward team.
• Practical knowledge of basic office and PC applications, including MS Word and Excel, and sales/marketing reporting tools.

Qualifications

• Knowledge of insurance and annuity products, insurance law, customer service, contract provisions and company operations.
• Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
• Demonstrated ability to employ 'entrepreneurial spirit' to service existing business and produce profitable new business.
• Proven ability to work independently as well as in concert with internal and external managers and staff.
• Build productive positive relationships with outside agents and IMO’s.
• Able to prioritize multiple detailed projects and be flexible with schedules.
• Demonstrated ownership and accountability for own performance and responsibility toward team.
• Practical knowledge of basic office and PC applications, including MS Word and Excel, and sales/marketing reporting tools.

Skills

• Technical CMS expertise.
• SEO knowledge.
• Project coordination skills.
• Analytical acumen.

Benefits

• Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
• Comprehensive health, dental, and vision insurance plan options.
• Basic and Supplemental Life Insurance, Short and Long-Term Disability.
• Employee Assistance Program and wellness programs.
• 401K plan with matching contributions by the Company.