Digital Content Manager

Essential duties and responsibilities

• Create and implement visually appealing, responsive website layouts and landing pages.
• Manage external communications operations and daily social media strategic management.
• Design and optimize all visual assets for the website, including graphics, icons, and photography.
• Collaborate with/manage consultants to ensure seamless integration of designs and optimal user experience (UX/UI).
• Perform regular website updates and maintenance, ensuring all content adheres to brand and quality standards.
• Manage the full video production lifecycle, from concept and storyboarding to shooting and editing. Assist w/ outside consultants.
• Sell high-quality and timely video footage for marketing, promotional, and social media campaigns.
• Edit raw footage into polished, engaging video content, adding graphics, text overlays, and sound design.
• Ensure all videos are optimized for various platforms and align with campaign goals.
• Develop and design compelling presentations for internal and external stakeholders, including pitch decks, strategic planning, public facing presentations/assets and client proposals.
• Create and produce a variety of digital and print marketing collateral, such as social media graphics, advertisements, newsletters, brochures, and infographics.
• Utilize and maintain brand style guides to ensure consistent and high-quality visual execution across all materials.
• Design and produce creative assets for digital advertising campaigns, including display ads, social and email marketing.
• Create other digital materials as needed, including logos, illustrations, and animations.
• Organize and maintain a digital asset library of videos, photos, and other creative materials.
• Maintain all digital assets.

Qualifications and skills

• Education: A bachelor's degree in Graphic Design, Marketing, Communications, or a related field is preferred.
• Experience: 4 years of professional experience in graphic design, digital asset management and content creation. A strong portfolio demonstrating a range of work is essential.
• Software Proficiency: Expertise in the Adobe Creative Suite (including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects). Familiarity with website management tools like WordPress or content management systems (CMS) is a plus.
• Technical Skills: Strong understanding of web design principles, layout, typography, color theory, and video production techniques. Ability to shoot and edit video, and manage outside consultants.
• Creative Abilities: Excellent creative and visual storytelling skills, with a keen eye for detail and aesthetics.
• Communication: Strong verbal and written communication skills and the ability to collaborate effectively with external and internal communications teams and other stakeholders.
• Project Management: Proven ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

Pay

Base pay is one part of our total compensation package at Gotion, and is determined within a range. This provides you with the opportunity to progress as you grow and advance your career at Gotion. The base pay range for this role is $90,000 - $110,000 USD.