Manager, Analytics

About the role

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, Zenith has been at the forefront of media, helping to evolve and reshape the industry. The Analytics team designs data strategy to tie clients’ marketing to real-world business goals, mines data to optimize campaigns, and tells stories that bring clients closer to their marketing — helping them understand if they’re talking to the right people and doing it the right way.

A successful Analytics Manager has a data-driven approach to decision-making, collaboration, and problem-solving. They understand the full scope of media (data ingestion, data house pipelines, EPL, etc.) and the nuances of different partners (e.g., YouTube vs. Meta from a media buying perspective). The role requires at least one year of experience managing direct reports and at least four years of prior professional experience.

Responsibilities

• Use data to tell great stories, solve problems, and maintain relationships with a variety of internal and external stakeholders.
• Proactively implement process improvements.
• Represent Zenith Data and Analytics to external clients as a reliable and communicative media performance expert.
• Work closely with a team of analysts to keep day-to-day client deliverables on track.
• Design measurement plans based on client business needs and identify creative solutions to problems.
• Collaborate with Associate Directors to formulate a vision for accounts and execute that vision with Analysts and Senior Analysts — acting as mentor, manager, project manager, and thought leader simultaneously.

Qualifications

Technical Experience

• Advanced Excel skills (macros, advanced formulas, pivot tables) and experience with large data sets.
• Ability to navigate a data warehouse environment; SQL is required, Redshift experience needed.
• Experience with other programming languages preferred but not required (Python, R, SAS).
• Working knowledge of a BI visualization tool (e.g., Tableau, PowerBI, Spotfire).
• Experience querying relational databases.
• Ability to structure and manipulate large data sets to answer business questions.
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software).
• Understanding of a broad range of online advertising media channels (Search, Display Banners, Email, Contextual, Social) with subject matter expertise in at least one.
• Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights.
• Experience using or analyzing data from DMPs and DSPs.
• Understand media definitions independently.

Media Experience

• Understanding of a broad range of online and offline media channels (TV, OTT, Social, Direct, Programmatic Digital).
• Extensive experience with taxonomy management, data ingestion QA, and data processing.
• Extensive experience with digital media marketing metrics.
• Strong understanding of traditional and digital advertising, strategy, and measurement.
• Develop strong collaborative relationships with media team members and partners, earning credibility to drive results as a respected advisor.
• Thought leadership on all aspects of digital advertising, digital media strategy, and standard media measurement.

Professional Experience

• Strong analytical skills: analyze raw data, draw conclusions, summarize actionable recommendations and their forecasted outcomes/implications.
• Demonstrated strong project management and organizational skills.
• Experience building and delivering executive storytelling.

Preferred Experience

• Experience with third-party research partners such as Dynata, GWI, and Nielsen.
• Experience on a CPG account.
• Proficiency in cloud-based deployment environments (Jupyter, Google Colab, etc.).
• Experience with ad verification tools such as IAS, Moat, etc.

Optional / Desirable

• Experience with advanced analytics methods: A/B or Matched Market Testing, linear regression, cluster analysis, neural nets, random forests, conjoint analysis.

Benefits

Publicis Groupe provides robust and inclusive benefit programs including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Temporary roles may be eligible for a freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria are met. For regular roles, the company offers medical coverage, dental, vision, disability, 401k, and paid time off.

Pay

Compensation Range: USD $88,540.00 – USD $141,687.00 annually. This is the pay range the company believes it will pay for this position at the time of posting. Compensation will be determined based on skills, qualifications, experience, and position requirements, and the company reserves the right to modify this range at any time.

Application deadline: 12/12/2026.