Manager, Analytics

Overview

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

Qualifications

• 3+ years of work experience in media or related field
• 1+ years in a managerial or supervisory role
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.)
• Ability to communicate complex ideas to both external and internal clients
• Demonstrated strong project management skills
• Experience with querying relational databases
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Extensive experience with digital media marketing metrics
• Strong understanding of traditional and digital advertising, strategy and measurement
• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
• Experience working with large data sets
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Develop strong collaborative relationship with media team members and partners, earning credibility to drive results as a respected advisor
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency