Manager, Analytics
Overview
At New Engen, we help brands grow by driving meaningful impact across the entire customer journey through digital marketing. Our agency includes specialized solutions like Donut Studios and Acorn Creator Suite, all integrated under one collaborative team.
What You'll Do
Lead Analytics Strategy and Client Impact: Serve as a strategic analytics partner across multiple client accounts, supporting the development and implementation of measurement frameworks that align media investments with business objectives and client goals. Support the creation and execution of test-and-learn plans, optimization recommendations, and performance analyses that drive informed decision-making. Present findings, recommendations, and next steps to senior/exec-level clients and internal stakeholders.
Own Analytics Execution: Apply critical thinking to determine appropriate data sources, methodologies, and analytical approaches for each business challenge. Lead advanced analytics initiatives including incrementality testing, experimentation, media mix modeling, attribution analysis, forecasting, and customer analytics. Connect data across media platforms, conversion sources, web analytics tools, and business systems to develop a complete view of performance. Uncover insights and build the story in the data and communicate insights and opportunities with executive and internal stakeholders. Build and maintain queries, analyses, and reporting solutions to answer business-critical questions using media, behavioral, and performance data.
Own Reporting, Insights, and Data Integrity: Design and deliver dashboards, forecasts, scenario analyses, and performance reporting using business intelligence tools. Ensure accuracy, consistency, and integrity across analytics outputs and client deliverables. Troubleshoot data and reporting issues while partnering with cross-functional teams to resolve discrepancies and improve processes. Maintain documentation of methodologies, reporting logic, and data sources to support scalability and consistency.
Collaborate and Improve Analytics Operations: Partner closely with media, data engineering, strategy, and client services teams to ensure measurement solutions support broader business goals. Identify opportunities to improve workflows, reporting processes, tools, and operational efficiency. Contribute to the continued evolution of the analytics practice through knowledge sharing, innovation, and best-practice development. Help identify and build AI solutions that can improve productivity and efficiency across the team.
Support Team Growth: Provide mentorship, guidance, and support to analysts through project collaboration, coaching, and feedback. Share knowledge and best practices that elevate the overall capabilities of the analytics team. Contribute positively to a collaborative, learning-oriented team environment.
Qualifications
5+ years of experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a related field.
Hands-on experience designing, executing, and analyzing incrementality tests, geo holdout studies, experimentation frameworks, and measurement roadmaps across digital marketing channels.
Deep experience with marketing measurement methodologies including incrementality testing, geo holdout studies, experimentation frameworks, attribution, media mix modeling (MMM), customer analytics, and lifetime value (LTV) analysis.
Strong hands-on experience building analyses from raw data and translating findings into strategic recommendations.
Advanced proficiency with SQL and experience working with large, complex datasets.
Strong understanding of statistical and measurement concepts, with the ability to clearly explain methodologies, assumptions, and findings to both technical and non-technical audiences.
Experience creating dashboards and data visualizations; Tableau experience strongly preferred.
Experience working with marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems.
Strong understanding of performance marketing metrics and the ability to connect marketing activity to business outcomes.
Confident communicator who can clearly explain analytical concepts and recommendations to both technical and non-technical audiences.
Experience presenting insights and recommendations directly to clients, executives, or senior stakeholders.
Highly organized, accountable, and comfortable managing multiple priorities in a fast-paced environment.
Curious, proactive problem-solver who thrives in ambiguity and enjoys figuring things out.
Experience mentoring, coaching, or guiding junior analysts is preferred, though prior formal people management experience is not required.
Perks & Benefits
Remote or hybrid work environment with flexible hours
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
401(k) with company match
Paid parental leave & family support
Pet care perks & insurance
Commuter & transit benefits
Exclusive employee discounts
Pay
$115,000 - $130,000 USD annually
Contact
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.