Manager, Amazon

Responsibilities

• New Product Setup: Work with brand, creative, retail marketing and merchandising teams as appropriate to create and publish Amazon product listings, and brand store content, with high quality copy, images, and A+/Enhanced Brand Premium Content.
• Familiar with maintaining and publishing new and existing product listings from seller and vendor central via product category feed file templates, or PIM.
• Optimize and increase product visibility with a full understanding of search optimization and ranking.
• Case Log Management: Work with Amazon Vendor & Seller support to troubleshoot & resolve listing issues & other catalog problems.
• Actively monitor Amazon listings for unusual or negative activity including listing violations by unauthorized 3rd party sellers, listing suppressions, stranded inventory issues, and pricing fluctuations.
• Develop and manage Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Monitor, optimize, and manage daily Amazon campaign performance and budget, making adjustments as necessary to maximize ROI and drive sales growth.
• Analyze campaign metrics and conduct regular reporting to identify opportunities for improvement.
• Collaborate with cross-functional teams, including sales, marketing, product, and operations, to ensure seamless execution of growth initiatives.
• Optimize Amazon product listings to ensure a positive customer experience and increase search visibility.
• Monitor Amazon sales performance and track key metrics to measure the effectiveness of growth initiatives.
• Stay up to date with industry trends and best practices to continually improve our Amazon online growth strategy.

Qualifications

• 5+ years’ experience in eCommerce, digital marketing, and at least 3 years with Amazon Seller/Vendor Central.
• Bachelor’s degree in Business Administration, Marketing, or related field.
• Strong understanding of Amazon's marketplace, including its search algorithm, ranking factors, and advertising platforms.
• Experience managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Strong analytical skills are required with the ability to analyze data, interpret it, and provide actionable insights.
• Excellent written and verbal communication skills.
• Strong proficiency and command of Excel or other data analysis tools.
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously with strong prioritization skills.