Manager, AI Search Strategy and Customer Experience
AEO Strategy & Program Build-Out
Own CVS's Customer Experience AEO strategy and operational roadmap, aligned to Enterprise CX priorities across pharmacy, retail, Healthcare Delivery, Caremark, and Aetna touchpoints and with evolving business priorities.
Partner with key stakeholders driving CVS's AEO playbooks, standards, governance, measurement, and operating with cross-functional partners.
Lead the evolution of CVS's search practice from traffic-driven SEO to citation, authority, reputation, and trust-driven AEO across agentic search platforms.
Build automated measurement & agentic workflows that operationalize proactive insight content, publish content with CVS related content, measurement across CVS Health's digital properties.
Serve as CVS's primary owner and power-user of the Profound platform: Answer engine insights, prompt volumes, agent analytics, agents, and content optimization modules.
Partner directly with product, engineering, and customer success teams as a design partner, prioritizing enterprise healthcare use cases, requesting new capabilities, piloting beta features, and helping evolve the platform roadmap.
Provide CVS thought leadership and train others on best practices related to AEO.
Monitor the evolving agentic commerce ecosystem (Google, Anthropic, Mastercard Agent Pay, Stripe Agentic Commerce Suite) and understand how customers are adopting these emerging technologies and translate implications into CVS Health's CX roadmap.
Insights, Measurement & Cross-Functional Influence
Analyze how customers and agents encounter CVS Health and competitors across answer engines and translate findings into actionable strategies.
Proactively monitor emerging trends and bubble up findings and solutions to leaders reducing time to insights over traditional brand measurement methods.
Build and maintain dashboards that translate AI visibility, share-of-answer, sentiment, citation share, and agent-driven traffic into clear insights for senior leaders.
Evangelize AEO best practices across Content, Communication, Brand, PR, SEO/SEM, Product, Digital, and Enterprise Marketing teams.
Ensure all discoverability work aligns with HIPAA, health information accuracy standards, accessibility, privacy, and regulatory requirements.