Manager, Ad Platform Solutions - Walmart Connect

As a Manager, Ad Platform Solutions within the Walmart Connect Sales Organization, you will help analyze and optimize our 1st Party suppliers' search campaigns to meet their marketing objectives, drive revenue growth, and foster product improvements. You will work closely with the Sales team, Account Management, Campaign Management, and API/Ad Tech partners.

Responsibilities

• Plan, manage, and execute campaigns, including account setup, strategy development, organization, and management while ensuring recommendations and decisions align with client objectives.
• Help suppliers (advertisers) reach their performance goals quickly and maintain active, healthy campaigns.
• Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and advertiser satisfaction.
• Communicate clearly to influence data-driven business decisions.
• Identify domain, brand, category, and campaign trends to provide analysis supporting incremental asks from suppliers to grow and stabilize investment.
• Reach and exceed KPIs established in partnership with suppliers; retain advertisers/revenue and reduce churn.
• Own key metrics focused on driving exponential growth of search.
• Present performance results in a clear, easy-to-understand manner.
• Use Tableau and other internal dashboards to analyze opportunities, identify patterns, and implement proactive solutions, including improvements across the WMC Search Platform UI, tools, and processes.
• Proactively identify growth opportunities for advertisers' search investments and propose solutions to improve ROI.

Requirements

• 3-5+ years of work experience in the advertising industry with a focus on paid search, retail search, and/or eCommerce.
• Bachelor’s degree in business or a related field.
• Experience developing media strategies based on data, insights, and analytics.
• Ability to translate technical language into client-friendly terms.
• Strong experience with Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising, and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search).
• Strong analytic and quantitative skills to develop, validate, and measure search campaigns.
• Experience developing or overseeing quantitative analysis and delivering actionable insights.
• Ambitious, self-starter mentality with an entrepreneurial spirit and a strong drive for excellence.
• Ability to work at all levels with attention to detail to achieve quality and process goals, actively incorporating Walmart’s core values into everyday practices.
• Strong communication and interpersonal skills, with the ability to build relationships and influence cross-functionally.
• Understanding of customer experience, listening to the customer’s voice, and working backward to improve business processes and operations.

Qualifications

• Option 1: Bachelor's degree in business, marketing, or related area and 2 years’ experience in digital ad operations, revenue operations, media buying, or related area.
• Option 2: 7 years’ experience in digital ad operations, revenue operations, media buying, or related area.
• Preferred: Master's degree in business, marketing and sales, or related area.

Benefits

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability coverage.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U: Walmart-paid education benefit program for full-time and part-time associates, covering tuition, books, and fees for high school completion, bachelor’s degrees, English Language Learning, and short-form certificates. Eligibility requirements apply.

Pay

• Hoboken, New Jersey: $96,000.00 - $186,000.00 annual salary.
• Bentonville, Arkansas: $80,000.00 - $155,000.00 annual salary.
• San Bruno, California: $104,000.00 - $202,000.00 annual salary.
• Additional compensation includes annual or quarterly performance bonuses and stock for certain positions.

Primary location: 221 River St, Hoboken, NJ 07030, United States of America.