Manager, ABM & Enterprise Growth (SaaS)

Primary Responsibilities

• Build, launch, and optimize multi-channel ABM campaigns in HubSpot/6Sense (or similar), including account selection, tiering, and orchestration.
• Leverage intent data to identify in-market accounts and deliver targeted, personalized campaigns that move buyers through the funnel.
• Own SaaS calendar, campaign planning, and execution across all channels including paid social (LinkedIn), Google Ads, nurture workflows, other advertising, webinars, podcasts, industry communities, retargeting, etc.
• Work closely with Business Development to develop the SaaS ABM calendar, ensuring alignment with sales goals and quarterly pipeline targets.
• Manage external vendors and contractors to scale campaign execution.
• Develop offers, messaging, and landing pages that drive measurable engagement and pipeline creation.
• Manage SaaS nurture streams, campaign emails, and workflow automation to accelerate prospect engagement.
• Partner with Business Development team to deliver pitch decks, case studies, and buyer-facing collateral that support active deals and shorten sales cycles.
• Collaborate with PR/Comms and Content to extend SaaS messaging into campaigns and ABM initiatives, leveraging research, case studies, executive communications, briefs, thought leadership, and LinkedIn distribution.
• Provide guidance to junior team members and collaborate cross-functionally to ensure executional excellence.
• Collaborate with Product for new feature launches and product updates.
• Own campaign reporting and performance. Continuously test, measure, and optimize programs to improve ROI.

Qualifications

• 5–7 years of experience in B2B ABM, growth marketing or digital marketing (SaaS or tech preferred).
• Proven track record of running ABM programs and campaigns that directly drive pipeline.
• Hands-on experience with HubSpot and ABM platforms (6Sense, Demandbase, or similar).
• Strong expertise in paid media, email marketing, and digital campaign optimization.
• Analytical mindset with ability to connect campaign activity to revenue outcomes.
• Collaborative, detail-oriented, and comfortable working in a fast-paced environment.