Loyalty & Retention Manager

Key Responsibilities

• Own Klaviyo end to end: campaigns, flows, segmentation, deliverability, testing
• Build retention strategies that increase repeat purchase, customer lifetime value and subscription growth
• Design and grow a loyalty programme customers genuinely care about
• Own and optimise our Recharge subscription programme
• Develop testing roadmaps and continuously improve performance
• Report on the numbers that matter, understanding not just what happened but why
• Own the loyalty programme and make it something customers actually care about
• Manage our affiliate programme on Superfiliate
• Own the retention numbers that matter and report on them honestly

Requirements

• You've run retention for a DTC brand and have the numbers to show for it
• You are fluent in Klaviyo
• You've worked with Recharge or equivalent subscription tooling
• You write well. You don't rely on AI to do the thinking or writing for you
• You are allergic to generic ecom retention. You know what a default winback flow looks like and you build nothing that resembles it

Qualifications

• You like ownership; you enjoy both creative and analytical work; you like seeing your ideas go live quickly; you want your work to have a measurable impact on the business

Skills

• Fluent in Klaviyo
• Experience with Recharge or equivalent subscription tooling
• Strong analytical skills
• Excellent communication and writing skills
• Ability to work independently and manage multiple projects

Benefits

• Competitive salary + performance related bonus
• 20 days paid holiday per annum plus public holidays
• Incredible opportunity to grow with Mason's Meats as we scale
• A dynamic, small-team environment where your contributions are valued and recognized
• Annual offsite