Loyalty & CRM Specialist

Responsibilities

• Lead the build, QA, and deployment of CRM and loyalty campaigns across marketing platforms
• Own offer configuration, promotional setup, and incentive structures with a high level of accuracy
• Translate audience segmentation into execution, ensuring alignment with campaign strategy
• Serve as the primary point of contact for campaign execution questions and troubleshooting
• Ensure all campaigns meet business requirements, compliance standards, and deadlines
• Own and manage the campaign calendar, ensuring alignment across teams and priorities
• Proactively identify risks to timelines and drive solutions to maintain on-time delivery
• Cross-functional inputs including creative, approvals, and technical dependencies
• Improve workflow efficiency and reduce execution bottlenecks
• Lead development, documentation, and ongoing improvement of CRM and loyalty SOPs
• Identify gaps in current processes and implement scalable solutions
• Standardize campaign setup procedures to ensure consistency and reduce errors
• Support training and onboarding for new team members on campaign processes
• Cross-Functional Support Partner closely with Marketing, Merchandising, IT, Finance, and external vendors
• Provide input on offer strategy, execution feasibility, and campaign structure
• Ensure alignment between campaign setup and broader business objectives
• Act as a liaison between technical and business teams for loyalty initiatives
• Support and execute A/B and multivariate testing strategies
• Identify optimization opportunities based on data and campaign results
• Partner with leadership to continuously improve customer engagement and retention

Qualifications

• 2–4 years of experience in CRM, loyalty, email marketing, or related field
• Experience working in retail, ecommerce, or loyalty programs preferred
• Strong familiarity with CRM, ESP, CDP, or marketing automation platforms
• Proven ability to independently manage campaign execution and timelines
• High attention to detail with strong organizational and problem-solving skills
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Strong communication skills with experience working cross-functionally
• Analytical mindset with comfort interpreting campaign performance data