LOCALIZE: MARKETING DIRECTOR

Key Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive marketing strategies to strengthen inbound marketing channels while developing and building out untapped channels like outbound marketing, partnerships, and events.
• Budget Ownership: Develop and manage the marketing budget, ensuring optimal allocation of resources and tracking ROI.
• Scalable Demand Generation: Create repeatable, scalable, and data-driven demand generation processes to support company growth goals.
• Multichannel Campaigns: Plan, develop, and execute marketing programs including inbound (SEO, SEM, digital advertising, social media) and outbound (email, ABM, webinars, conferences) to drive qualified leads from both new prospects and existing customers.
• Targeted Messaging & Buyer Journey: Align campaign messaging and content to specific audience segments, buyer profiles, and funnel stages.
• Team Management & Development: Directly manage a remote team of 2–3 marketers, setting goals, providing feedback, and regularly evaluating performance. Identify skills gaps, recruit additional team members as needed, and utilize third-party agencies or contractors effectively. Foster a culture of experimentation, iteration, and continuous improvement in all marketing initiatives.
• Project Management & Execution: Implement robust project management frameworks to ensure timely, within-budget delivery of campaigns and initiatives. Establish clear timelines, deliverables, and accountability structures for each campaign or project. Coordinate with Sales, Customer Success, and Product teams to align marketing programs with company-wide objectives.
• Demand Generation: Build on our existing success in organic search, paid advertising, and content marketing to expand reach and improve conversion rates. Collaborate closely with Sales to develop and execute outbound campaigns such as ABM or targeted prospecting that drive new business opportunities. Oversee end-to-end planning and implementation of multi-channel marketing campaigns, adjusting tactics based on real-time data and feedback.
• Analytics & Reporting: Define and monitor key performance indicators (KPIs) such as CAC, LTV, and conversion rates. Employ attribution models, media mix modeling, and funnel forecasting to optimize spend. Provide regular reporting to executive leadership, offering actionable insights and strategic recommendations. Stay current on industry trends, competitor activities, and emerging tools or platforms to keep Localize ahead of the market.

Qualifications

• 10+ years of B2B marketing experience (3+ in a leadership role), with a proven track record in both inbound and outbound demand generation.
• SaaS & Startup Experience: Demonstrated success marketing B2B SaaS solutions with annual contract values of $30K–$100K in a fast-paced, hands-on environment.
• Team Leadership: Experience hiring, managing, and coaching high-performing marketing teams.
• Project Management: Strong organizational skills and familiarity with project management methodologies or tools to keep teams and initiatives on track.
• Technical Proficiency: Comfort with marketing automation (Hubspot preferred), SEO/SEM, PPC, email marketing, ABM, and analytics platforms.
• Analytical & Data-Driven: Capable of interpreting data to optimize campaigns, measure ROI, and guide strategy.
• Communication: Excellent written and verbal communication skills, with the ability to convey complex ideas succinctly and compellingly.
• Collaboration & Adaptability: Ability to thrive in a collaborative, fast-moving startup environment and pivot quickly based on evolving business needs.