Local SEO Coordinator

About the role

The Local SEO Coordinator supports local search visibility for clients by managing business listings, citations, and Google Business Profiles.

Responsibilities

• Create, manage, and optimize business listings across major directories (Google, Bing, Apple Maps, Yelp, and industry-specific platforms)
• Build and maintain consistent NAP (Name, Address, Phone) citations across local and national directories
• Identify and correct duplicate, inaccurate, or incomplete listings
• Track and document listings and citation activity for reporting purposes
• Optimize Google Business Profiles (GBP) for accuracy, completeness, and local search best practices
• Publish regular Google Business Profile posts, including promotions, updates, events, and announcements
• Affix category selection, service descriptions, business attributes, and photo uploads
• Monitor and flag reviews, questions, or profile issues for the SEO team
• Aid with blog uploads, formatting, internal linking, and basic on-page SEOs
• Coordinate with SEO strategists to ensure content aligns with local SEO goals
• Perform data entry and maintain organized records related to SEO tasks and campaigns
• Follow established SEO processes, checklists, and workflows
• Support additional SEO tasks as needed, including audits, research, and reporting

Qualifications

• Strong attention to detail and ability to follow structured processes
• Basic understanding of SEO concepts, especially local SEO
• Familiarity with WordPress or other CMS platforms
• Comfortable working with data entry, spreadsheets, and online tools
• Familiarity with Google Business Profile or willingness to learn
• Strong written communication skills
• Ability to manage multiple tasks and meet deadlines