Local Marketing Professional - II

Job Duties

• Lead the technical orchestration and execution of digital journey strategies to grow business accounts and targeted device upgrades across web portals, mobile apps, email, SMS, and live chat.
• Centralize and manage the technical deployment of high-stakes, heavy-lift operational updates, including real-time device pricing updates, promotional offer badging, and complex lead list loads, ensuring zero-error execution.
• Navigate, configure, and troubleshoot across a multi-platform enterprise landscape to isolate data formatting issues, resolve deployment bugs, and support rapid launch velocity.
• Build sophisticated, automated customer journeys by translating marketing intent into exact system logic, leveraging propensity models, customer profiling, and omnichannel behavioral data (website, app, and abandoned cart data).
• Collaborate with campaign managers, data science teams, and IT engineers to recommend and implement next-gen martech capabilities, tech integrations, and behavioral targeting strategies.
• Monitor automated journey performance and analyze system fallout to identify backend friction points, implementing process efficiencies to accelerate speed-to-market.
• Ensure absolute regulatory, legal, and privacy compliance across all automated B2B audience targeting and communications frameworks prior to deployment launch.

Desired Skills

• Hands-on experience or professional technical certifications in major enterprise CRM, MarTech, or Decisioning platforms (e.g., Pega Systems, Marketo, Adobe Experience Cloud, Salesforce Marketing Cloud).
• Experience navigating advanced data science inputs, including machine learning propensity models.
• A background supporting high-velocity telecom, wireless, tech utilities, or subscription-based promotional cycles.
• Strong project management skill with track record of keeping cross-fuctional teams on schedule, tracking project dependencies, and delivering complex technical campaigns on time.

Education/Certifications

• Bachelor’s Degree (Information Systems, Computer Science, Marketing, or related field preferred).