Marketing Specialist II

Responsibilities

• Combines content development, campaign execution, and performance analysis to deliver relevant, audience-focused communications across email and digital marketing channels.
• Contributes to marketing planning and supports the implementation of integrated marketing campaigns for assigned lines of business.
• Develops project briefs, coordinates with creative, communications, and external partners, executes campaign deliverables, tracks project progress, and ensures quality control through proofreading and review processes.
• Supports content development, campaign optimization, and performance reporting to help achieve marketing objectives and improve audience engagement.

Essential Functions

• Creates and executes email marketing campaigns in Salesforce Marketing Cloud, including content development, copywriting, and audience-focused messaging that drives engagement throughout the customer journey.
• Collaborates with marketing strategists, digital content team, and service line stakeholders to translate campaign needs into engaging email experiences.
• Ledds assigned project and task implementation.
• Serves as marketing and communications consultant and creative contributor for assigned projects.
• Develops, edits, and proofreads content for a range of marketing and communications materials, while supporting the production and quality assurance of print and digital collateral through proof review and project coordination.
• Ensures marketing assets and email communications adhere to brand standards, accessibility guidelines, and compliance requirements.
• Supports campaign testing, performance analysis, and optimization efforts across email and digital marketing initiatives to improve audience engagement and campaign effectiveness.
• Supports the development and execution of digital marketing campaigns by coordinating content, creative assets, and campaign components across channels while identifying opportunities to optimize and repurpose content.
• Maintains and monitors performance metrics for marketing campaigns, including email, to support marketing strategy team, such as, click-through rates, conversions, engagement trends, etc.

Qualifications

• Minimum Education & Experience: Bachelor's degree and 5 years of relevant experience required, or equivalent combination of education and experience.
• 3–5 years of experience in email marketing, content marketing, digital marketing, or marketing communications preferred.

Knowledge, Skills And Abilities

• Knowledge of HIPAA privacy rules and HIPAA consent authorization process required.
• Demonstrated proficiency in writing and editing content required.
• Strong interpersonal, written and verbal communication skills required.
• Ability to provide context and/or reshape material as needed required.
• Understanding of email marketing best practices, including deliverability, personalization, audience segmentation, and testing methodologies preferred.
• Familiarity with digital marketing performance metrics and the ability to translate data into actionable recommendations preferred.