Marketing Specialist II

Key Areas of Contribution

• Marketing Campaign Execution
• Execute marketing campaigns aligned with brand and growth strategies
• Coordinate campaign inputs, timelines, and deliverables with minimal oversight
• Ensure campaigns are executed effectively, on time, and aligned with priorities
• Campaign Planning & Coordination
• Support development of campaign plans including objectives, target audiences, messaging inputs, and timelines
• Create and manage campaign briefs and coordinate with internal stakeholders
• Maintain alignment between campaign strategy, timing, and execution
• Member Engagement
• Support execution of marketing initiatives that support member acquisition, engagement, and retention
• Support product campaigns, promotions, and growth-focused initiatives
• Ensure marketing efforts are aligned with member needs and business goals
• Operational Support & Workflow Coordination
• Maintain campaign calendars, workflows, and marketing documentation
• Career Support
• Coordinate across teams to support smooth execution of initiatives
• Identify opportunities to improve campaign coordination and operational efficiency
• Data & Performance Support
• Track campaign performance and support reporting on key metrics
• Analyze campaign data to identify trends and opportunities for improvement
• Partner with Marketing Analysts to support performance insights and optimization efforts
• Cross-Functional Collaboration
• Partner with Communications to translate campaign strategy into messaging and channel execution
• Provide campaign inputs, priorities, and timelines to support content and distribution planning
• Collaborate with Community Engagement to align outreach efforts with marketing initiatives
• Work with internal stakeholders to ensure campaign alignment and effectiveness

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field (required)
• Experience: 2–4 years of experience in marketing, campaign coordination, or related field (required)
• Technical Skills: Proficiency in marketing tools, project tracking systems, and campaign management tools (required)
• Knowledge: Working knowledge of marketing strategy, campaign planning, and performance metrics (required)
• Soft Skills: Strong organization, communication, and project management skills; ability to manage multiple priorities (required)
• Attributes: Self-directed, proactive, detail-oriented, and collaborative (required)