Local Event Producer & Promoter (freelance, commission only)

About the role

This is a freelance, commission-based partnership role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. The role encompasses event planning and curation, marketing and promotion, and event execution.

Responsibilities

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics
• Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
• Manage your city’s financial performance, ensuring financial success and health of every event
• Build relationships with local businesses to drive sales of sponsorships and private events
• Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
• Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand

Requirements

• You have deep connections to your local scene and play an active role in building community around it
• You have 3-5 years of experience in live event curation, production, and promotions
• You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
• You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
• You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests
• You have exceptional time management skills and are a clear communicator
• You can work autonomously, but understand the importance of remaining connected to the broader organization

Qualifications

• You have a passion for music and live events
• You are familiar with the local music and entertainment scene
• You have excellent communication and interpersonal skills
• You are able to work independently and manage your own schedule
• You have a creative and innovative mindset

Skills

• Event planning and curation
• Marketing and promotion
• Financial management
• Relationship building
• Time management

Benefits

• Flexible schedule
• Opportunities for personal and professional growth
• Collaboration with a global community of like-minded individuals
• Opportunities to discover and support emerging artists

Pay

The pay structure is commission-based and varies based on performance and success in meeting goals.

Schedule

The role is self-directed, with much of the work naturally happening during evenings and weekends, when live events and community engagement come to life.