Link Building Manager

Responsibilities

• Develop and implement innovative link-building strategies to acquire backlinks that will boost clients' overall SEO and search engine rankings on Google.
• Collaborate with Vital strategists to create customized link-building strategies for clients.
• Reach out to authoritative publications to secure high-quality links through guest article contributions, link insertions, brand mentions, etc.
• Manage and lead a team of link builders to execute monthly link-building strategies, research, and outreach.
• Use tools like Ahrefs and SEMRush to monitor and analyze client backlinks and keyword rankings.
• Continuously experiment with different strategies to discover new link-building opportunities.
• Build and maintain healthy links by keeping track of client backlink profiles.
• Provide timely and informative updates on link building performance and initiatives to both Vital clients and internal team members.

Requirements

• At least 1 year of relevant SEO and marketing experience, preferably in an agency.
• Knowledgeable about link building tools such as Moz, SEMrush, and Ahrefs.
• Experience creating and sending outreach campaigns using a CRM such as Hubspot.
• Comfortable using Google Sheets or Microsoft Excel.
• Exceptional multitasking and prioritization abilities, capable of managing multiple projects simultaneously.
• Sense of urgency and ability to handle time-sensitive tasks.
• Excellent time management, communication and interpersonal skills.
• Ability to take ownership of a link building opportunity and carry it through to the finish line.
• Keen to stay updated with industry trends and best practices and apply them to client link-building strategies.
• Not afraid to work hard, be humble, ask questions, and learn new things!

Skills

• Basic understanding of Google Analytics and how it can track and measure performance.
• Familiarity with WordPress.
• Nerd out on finding new link building opportunities & building backlinks.