Link Building Manager
About The Role
We are hiring a Link Building Manager to take full ownership of our off-page SEO department. This is a leadership role responsible for strategy, team performance, quality control, and scalable systems. You will manage and grow a team of link builders while ensuring consistent delivery of high-quality backlinks across multiple client accounts, including competitive niches such as iGaming. This role is ideal for someone who thinks strategically, leads decisively, and holds high performance standards.
Key Responsibilities
Team Leadership & Performance Management
Lead, structure, and scale a team of freelance link builders
Set clear monthly targets and quality benchmarks
Monitor individual and team KPIs
Conduct performance reviews and implement improvement plans when necessary
Ensure accountability, productivity, and consistent output
Support recruitment, onboarding, and training of new link builders
Strategy & Quality Control
Own and continuously improve the link-building strategy across accounts
Approve high-value link opportunities and oversee prospect qualification standards
Maintain strict quality control over anchor text strategy, link velocity, and backlink profile health
Identify risks such as over-optimization or toxic link patterns
Test and implement advanced link-building strategies (digital PR, authority outreach, niche edits, partnerships)
Operations & Systems
Develop and refine SOPs to improve scalability and efficiency
Improve workflows, tracking systems, and reporting frameworks
Collaborate closely with SEO and Content teams to align link acquisition with ranking goals
Maintain strong publisher and partner relationships
Requirements
Minimum 2 years of experience in link building leadership role
Strong understanding of backlink strategy, authority metrics, anchor distribution, and risk management
Experience managing remote SEO teams
Proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and outreach tools
Strong analytical and decision-making skills
Excellent written English and communication skills
Strong organizational and project management abilities
Comfortable using Google Sheets, Airtable, Notion, or similar systems
Reliable internet connection and willingness to use time-tracking software
What Success Looks Like
Consistent achievement of monthly link targets
High-quality, relevant, and safe backlink profiles
A structured, accountable, and high-performing link-building team
Clear systems and SOPs that reduce inefficiencies
Measurable improvements in rankings and organic visibility
What We Offer
Full-time remote work environment
Flexible working hours focused on results
Paid time off for permanent team members
Performance-based bonuses
Professional development and training opportunities
Clear growth pathway into senior leadership roles
Access to advanced SEO tools and automation systems