Lifestyle Show Executive Producer
Position Summary
CBS 17 in Raleigh is seeking an Executive Producer to lead My Carolina, a fast-growing weekday lifestyle show. The role involves overseeing content strategy, daily execution, and long-term growth across various platforms.
Key Responsibilities
Develop and execute a clear content strategy for My Carolina across broadcast, digital, social, streaming, and community platforms.
Create a long-term content calendar that includes daily show themes, seasonal programming, recurring franchises, sponsored opportunities, special episodes, and community-focused features.
Elevate the overall quality, pacing, tone, look, and feel of the show.
Build segment franchises that can grow audience loyalty and create new sponsorship opportunities.
Ensure the show feels fresh, organized, and moving forward.
Lead the day-to-day operations of My Carolina and provide clear direction to producers, hosts, editors, photographers, and contributors.
Coach producers and hosts on storytelling, interview preparation, segment structure, guest flow, energy, and audience connection.
Plan ahead for holidays, major events, local happenings, advertiser opportunities, and seasonal viewer interests.
Work closely with sales leadership and account executives to strengthen the quality and effectiveness of client segments.
Build a plan to extend My Carolina beyond the television hour.
Manage multiple projects, meet deadlines, solve problems quickly, and lead under pressure.
Be flexible to work varying hours, attend shoots, participate in client meetings, and support special programming as needed.
Requirements and Skills
Bachelor’s degree in Broadcast Journalism, Communications, Marketing, or a related field preferred, or equivalent professional experience.
Minimum of 3–5 years of experience producing or leading a lifestyle, entertainment, talk, news, or live local television program.
Strong leadership skills with experience managing or guiding producers, hosts, editors, photographers, or content teams.
Proven ability to create content plans, build rundowns, develop segment ideas, and manage daily show execution.
Strong understanding of live television production, guest booking, interview structure, sponsored content, and field production.
Ability to balance creative content, client expectations, viewer needs, and station goals.
Excellent writing, editing, communication, organization, and decision-making skills.
Experience with ENPS, Adobe Premiere, digital publishing tools, and social media platforms preferred.
Ability to coach talent and improve segment performance.
Strong eye for video, pacing, graphics, production quality, and audience engagement.
Comfortable working with clients, sales teams, station leadership, and community partners.
Positive, collaborative, accountable leadership style.
What Success Looks Like
The right Executive Producer will help My Carolina become more than a weekday lifestyle show. Success in this role means:
The show has a clear content strategy and brand identity.
The team is organized, prepared, and working ahead.
Daily segments are stronger, sharper, and more viewer-focused.
Hosts are better prepared and positioned for success.
Digital and social content grows consistently.
Sales has more creative opportunities to bring to clients.
The show becomes more visible and valuable in the community.
My Carolina continues to grow as a trusted lifestyle brand for Central North Carolina.
Requirements and Skills
Bachelor’s degree in Broadcast Journalism, Communications, Marketing, or a related field preferred, or equivalent professional experience.
Minimum of 3–5 years of experience producing or leading a lifestyle, entertainment, talk, news, or live local television program.
Strong leadership skills with experience managing or guiding producers, hosts, editors, photographers, or content teams.
Proven ability to create content plans, build rundowns, develop segment ideas, and manage daily show execution.
Strong understanding of live television production, guest booking, interview structure, sponsored content, and field production.
Ability to balance creative content, client expectations, viewer needs, and station goals.
Excellent writing, editing, communication, organization, and decision-making skills.
Experience with ENPS, Adobe Premiere, digital publishing tools, and social media platforms preferred.
Ability to coach talent and improve segment performance.
Strong eye for video, pacing, graphics, production quality, and audience engagement.
Comfortable working with clients, sales teams, station leadership, and community partners.
Positive, collaborative, accountable leadership style.
Apply Today
If you are a creative leader, strong producer, content strategist, team builder, and problem solver who wants to shape the future of a growing lifestyle brand, we want to hear from you. Apply today to lead My Carolina on CBS 17 and help take the show to the next level. SCAM ALERT: Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.