Lifestyle Show Executive Producer

Position Summary

CBS 17 in Raleigh is seeking an Executive Producer to lead My Carolina, a fast-growing weekday lifestyle show. The ideal candidate will lead content strategy, team operations, and client integration.

Key Responsibilities

• Develop and execute a clear content strategy for My Carolina across various platforms.

• Create a long-term content calendar and build consistent content pillars.

• Elevate the overall quality and pacing of the show.

• Build segment franchises and enhance viewer engagement.

• Set the tone and structure of the show while ensuring every segment serves a purpose.

• Lead the day-to-day operations of My Carolina and provide clear direction to the team.

• Plan ahead for holidays, major events, and seasonal viewer interests.

• Work closely with sales leadership to strengthen client segments and develop new opportunities.

• Extend My Carolina beyond the television hour through digital and social channels.

• Help define and grow the My Carolina brand in the market.

Requirements and Skills

• Bachelor’s degree in Broadcast Journalism, Communications, Marketing, or a related field preferred, or equivalent professional experience.

• Minimum of 3–5 years of experience producing or leading a lifestyle, entertainment, talk, news, or live local television program.

• Strong leadership skills with experience managing or guiding producers, hosts, editors, photographers, or content teams.

• Proven ability to create content plans, build rundowns, develop segment ideas, and manage daily show execution.

• Strong understanding of live television production, guest booking, interview structure, sponsored content, and field production.

• Ability to balance creative content, client expectations, viewer needs, and station goals.

• Excellent writing, editing, communication, organization, and decision-making skills.

• Experience with ENPS, Adobe Premiere, digital publishing tools, and social media platforms preferred.

• Ability to coach talent and improve segment performance.

• Strong eye for video, pacing, graphics, production quality, and audience engagement.

• Comfortable working with clients, sales teams, station leadership, and community partners.

• Ability to manage multiple projects, meet deadlines, solve problems quickly, and lead under pressure.

• Positive, collaborative, accountable leadership style.

• Flexibility to work varying hours, attend shoots, participate in client meetings, and support special programming as needed.

• Valid driver’s license with a good driving record.