Lifestyle and Marketing Coordinator

Location: Preserve at Willow Park – 55+ Active Adult Living Community, DFW Area

About the Role

We’re looking for a warm, creative, and community-minded Lifestyle & Marketing Coordinator to be the heartbeat of our 55+ active adult community. In this engaging role, you’ll lead lifestyle programming, drive marketing efforts, and create memorable experiences that support resident happiness, brand visibility, and community vibrancy. This is the perfect opportunity for someone who thrives on building relationships, enjoys event planning, and has a passion for storytelling, service, and enhancing the lives of others.

Core Values

All employees are expected to bring our values to life every day by demonstrating:

• Respect: Treat others with kindness and dignity, fostering inclusion and belonging.
• Accountability: Take ownership of responsibilities and follow through on commitments.
• Integrity: Act honestly, ethically, and with transparency in every interaction.
• Service: Be proactive, compassionate, and focused on the well-being of others.
• Excellence: Pursue continuous improvement, creativity, and innovation in everything you do.

Responsibilities

Lifestyle Programming & Resident Engagement

• Plan, coordinate, and host regular lifestyle events, workshops, and social gatherings designed for the 55+ active adult lifestyle.
• Cultivate a welcoming, inclusive, and engaging atmosphere that builds strong resident relationships and fosters community pride.
• Serve as the point person for new resident orientation, move-in coordination, and ongoing communication.
• Create and distribute monthly event calendars, newsletters, flyers, and internal communication tools.
• Collaborate with the property team to resolve resident concerns and enhance the living experience.

Marketing & Outreach

• Execute local marketing initiatives to drive interest and traffic to the community.
• Manage the property’s digital presence, including social media content, reputation management, and listing platforms.
• Assist in branding, design, and distribution of promotional materials using tools like Canva or similar platforms.
• Build relationships with local businesses, organizations, and referral partners for cross-promotion and events.
• Support reporting and lead tracking in partnership with the leasing and property management team.

Support Functions & Collaboration

• Answer calls, greet guests, and provide tours as needed to support leasing and team efforts.
• Maintain accurate records for events, outreach, and marketing performance metrics.
• Help coordinate resident feedback initiatives and support retention and renewal efforts.
• Collaborate with property managers, regional teams, and corporate staff on larger marketing and resident experience campaigns.