Lifecycle & Product Marketing Manager

About the role

For our client, we are seeking a Lifecycle & Product Marketing Manager to join the team of a leader in the Healthcare space. This role will own the patient communication strategy across the full journey, from enrollment through re-engagement, with a strong focus on improving engagement and reducing friction. The position blends lifecycle execution and product marketing, requiring close partnership with cross-functional teams to deliver personalized, data-informed communications that support better patient outcomes. It will also help build scalable campaign infrastructure, testing discipline, and new outreach channels for a growing healthcare organization. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Manage patient lifecycle communications from enrollment to re-engagement.
• Identify and address friction points in the patient journey to enhance personalization.
• Implement production-ready campaigns, including workflow configurations and audience segmentation for effective targeting.
• Enhance transactional communications tied to product interactions, such as reminders and policy updates.
• Establish a continuous testing framework to optimize messaging and delivery.
• Expand communication channels by evaluating and implementing new patient outreach methods.
• Leverage AI for efficiency in campaign management and data analysis.

Qualifications

• 4+ years of experience in lifecycle marketing or product marketing, with hands-on experience in both.
• Proficiency with CRM tools such as Braze or Iterable; this role requires building rather than just strategizing.
• Experience establishing a lifecycle marketing function from scratch and defining the roadmap.
• Strong accountability to KPIs, with the ability to understand and apply data behind results.
• Experience in healthcare or a compliance-focused industry is a strong advantage.

Benefits

• Meaningful work contributing to life-saving solutions.
• Comprehensive health benefits including medical, dental, and mental health services.
• Generous PTO, including 4 weeks of vacation increasing to 5 weeks after 2 years.
• 12 weeks of fully paid parental leave after 6 months of employment.
• 401(k) retirement savings plan and a remote-friendly work environment.

Pay

Compensation: $130,000 – $145,000 annually