Lifecycle Marketing Manager

Description

The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications. This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion.

Essential Functions

• Lifecycle & Retention Support: Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition. Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience. Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.

• Expansion Support (Upsell & Cross-Sell): Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns. Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.

• Customer Marketing & Advocacy: Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories. Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development. Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.

• Enablement, Insights & Optimization: Working with Product Marketing, create ad maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education. Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing. Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes. Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.

• Team & Day-to-Day Execution: Contribute as a hands-on team member, balancing independent execution with cross-functional collaboration.

Minimum Qualifications

• Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives. Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.

• Strong organizational and execution skills with the ability to manage multiple programs simultaneously. Hands-on experience with Salesforce preferred.

• Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales. Analytical mindset with experience using data to measure performance and inform improvements. Ability to adapt in a fast-paced environment with evolving priorities.

Compensation

Internet Brands expects the compensation for this role to depend on your skills, qualifications, and experience. We expect the compensation for this role starting at $90,000.

Benefits

• Health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance.

• 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services.

• Voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services.

About the Company

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth.

Equal Opportunity Employer

Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).