Lifecycle & Outreach Manager
Email Marketing and Outreach Strategy
Own email marketing and outreach strategy end-to-end: campaigns, lifecycle/automation flows, and list growth
Build and manage automated flows across the trader lifecycle: welcome series, onboarding, re-engagement, win-back, and payout/milestone triggers
Write and/or oversee email copy that matches our voice, not generic marketing-speak
Manage segmentation and targeting so the right message reaches the right trader at the right time
Own deliverability health: sender reputation, list hygiene, spam/compliance issues, and inbox placement
Partner directly with Marketing and Content teams to align email/outreach with broader campaigns and launches
Run A/B tests on subject lines, send times, and content, and use the data to keep improving performance
Track and report on core metrics (open rate, click rate, conversion, unsubscribe/spam rate) and tie them back to business impact
List Growth
Manage outreach efforts beyond email where relevant (e.g. SMS, direct outreach sequences) as the channel mix evolves
Email Copywriting
Write and/or oversee email copy that matches our voice, not generic marketing-speak
Automation and Segmentation
Build and manage automated flows across the trader lifecycle: welcome series, onboarding, re-engagement, win-back, and payout/milestone triggers
Manage segmentation and targeting so the right message reaches the right trader at the right time
Deliverability Health
Own deliverability health: sender reputation, list hygiene, spam/compliance issues, and inbox placement
Collaboration and Alignment
Partner directly with Marketing and Content teams to align email/outreach with broader campaigns and launches
A/B Testing and Data Analysis
Run A/B tests on subject lines, send times, and content, and use the data to keep improving performance
Track and report on core metrics (open rate, click rate, conversion, unsubscribe/spam rate) and tie them back to business impact
Outreach Beyond Email
Manage outreach efforts beyond email where relevant (e.g. SMS, direct outreach sequences) as the channel mix evolves