Lifecycle Maximization Marketing Director

About the role

Own and transform the client's lifecycle marketing and email automation strategy, leveraging customer data, segmentation, and personalized campaigns to improve conversion, retention, customer lifetime value, and measurable revenue growth.

Responsibilities

• Own the email marketing platform and develop a comprehensive lifecycle marketing strategy
• Assess the existing Cordial platform, customer data, and marketing workflows to identify improvement opportunities
• Rebuild and optimize the email marketing program while maintaining existing campaigns
• Develop customer journeys across acquisition, onboarding, engagement, retention, and reactivation
• Identify funnel gaps, stalled leads, and customer drop-off points to uncover revenue opportunities
• Build and execute targeted email campaigns using segmentation, personalization, and automation
• Develop a strategic roadmap connecting lifecycle marketing initiatives to business objectives
• Conduct A/B and multivariate testing to optimize messaging, timing, engagement, and conversion
• Analyze campaign performance, customer retention, lifetime value, and revenue impact
• Partner with IT to define data requirements, APIs, integrations, and platform enhancements
• Collaborate with Sales, Marketing, Analytics, and executive leadership to align business priorities
• Evaluate existing marketing technology and recommend platform improvements or alternatives
• Coordinate contractor support while independently owning strategy and execution
• Establish lifecycle marketing processes, reporting, and performance measurement
• Build the foundation for a scalable lifecycle marketing function with potential future team growth

Requirements

• 10+ years of lifecycle marketing, CRM, retention marketing, or growth marketing experience
• Proven experience developing lifecycle strategies that drive measurable revenue, retention, and customer engagement
• Deep hands-on email marketing expertise, including segmentation, automation, customer journeys, testing, and optimization
• Experience owning and operating enterprise marketing automation platforms such as Cordial, Braze, Salesforce Marketing Cloud, Iterable, or similar
• Demonstrated experience implementing, rebuilding, or significantly optimizing a marketing automation platform
• Ability to independently configure, launch, and optimize campaigns within a marketing automation platform
• Strong business acumen and ability to identify missed revenue opportunities throughout the customer lifecycle
• Technical fluency with APIs, data tables, customer data structures, and system integrations
• Experience defining marketing data requirements and collaborating with IT on technical integrations
• Strong analytical skills, including funnel analysis, conversion optimization, retention metrics, and customer lifetime value
• Experience measuring and communicating marketing performance and revenue impact
• Strong executive communication and stakeholder management skills
• Ability to influence Sales, Marketing, IT, and senior leadership
• High emotional intelligence and strong cross-functional collaboration skills
• Independent, hands-on leader comfortable owning strategy and execution without direct reports
• Ability to work onsite in Virginia Beach, VA or Irving, TX
• Must be authorized to work in the U.S.; this position is not eligible for sponsorship

Qualifications

• Direct Cordial experience
• Snowflake or cloud data warehouse familiarity
• Experience rebuilding an enterprise email marketing program from the ground up
• Experience evaluating or migrating marketing automation platforms
• Experience with SMS, push notifications, and multichannel lifecycle marketing
• Experience developing customer retention, loyalty, or rewards programs
• Looker, Tableau, or Google Analytics experience
• Bachelor's degree in Marketing, Business, Communications, or related field
• MBA
• Experience building and scaling a lifecycle marketing team

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401K
• PTO

Pay

Annual base salary range: $145,000 – $200,000

Schedule & Location

Onsite, 5 days per week at either Virginia Beach, VA 23454 or Irving, TX 75038. Start date: November 9, 2026. Direct hire / full-time permanent position.