Director, Lifecycle Marketing
Position Overview
The Director, Lifecycle Marketing owns the enterprise lifecycle strategy across owned channels, focusing on driving customer engagement, loyalty, and lifetime value. This role elevates lifecycle marketing from executional delivery to a strategic growth lever, using data, personalization, and automation to strengthen customer relationships throughout their journey.
Key Responsibilities
- Define and execute lifecycle marketing strategy across email, SMS, and emerging owned channels
- Own segmentation, personalization, and automation roadmaps aligned to customer and business goals
- Oversee lifecycle marketing technology, including personalization and automation platforms, and lead the roadmap to ensure scalable, best-in-class execution
- Partner with Analytics and Customer Insights to inform targeting, testing, and optimization
- Collaborate with Brand, Creative, and Media teams to deliver cohesive customer experiences
- Establish performance KPIs and reporting to measure effectiveness and impact
- Lead a test-and-learn culture to continuously improve engagement and results
- Lead, coach, and develop lifecycle marketing team members
- Ensure lifecycle programs adhere to data privacy, consent, and compliance standards in partnership with Legal and Marketing Operations
Education / Skills And Experience
- Bachelor’s degree in Marketing, Business, or related field preferred
- 8+ years of experience in lifecycle, CRM, or retention marketing
- Strong analytical mindset with experience using customer and performance data
- Experience leading teams and complex marketing programs
- Familiarity with marketing automation platforms and personalization strategies
- Retail or eCommerce experience strongly preferred
Location
Corporate Office-maurices-Duluth, MN 55802
Position Type
Regular/Full time
Pay Range
Annual Salary: $100,000.00 - $130,000.00
This position is eligible for an annual incentive compensation based on company performance.
What We Offer
- Comprehensive and competitive benefits package
- Medical, Dental, and Vision coverage
- Flexible Spending Accounts (Healthcare and Dependent Care)
- Accident, Critical Illness, and Hospital Indemnity coverage
- Voluntary Life, Spouse, and Child Life Insurance
- Long-Term Disability coverage
- 401(k) with immediate vesting and Safe Harbor matching contribution
- Tuition Assistance program
- Paid vacation, sick leave, holiday pay, and New Parent Leave
- Access to onsite Fitness Facility for Duluth based associates
- Wellbeing platform with Personify Health
- Employee Assistance Program
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.