Director, Lifecycle Marketing
Ladders · United States · 4 days ago
RemoteRemoteSales$109k–$135k/yrFull-time
Responsibilities
- Lead and implement lifecycle strategies for enterprise and high-growth clients
- Drive client acquisition, retention, and lifetime value through strategic planning
- Conduct audits and support new business presentations as needed
- Mentor and develop team members, promoting a culture of accountability
- Create scalable customer journeys and lifecycle programs aligned with business goals
- Collaborate with cross-functional teams to enhance customer experiences
- Establish measurement frameworks and drive experimentation for optimization
Qualifications
- 6+ years in lifecycle marketing, CRM, or related fields
- Experience in leading and developing cross-functional teams
- Proven success in creating enterprise-level lifecycle marketing strategies
- Deep understanding of customer journey mapping and omnichannel marketing
- Experience advising clients and presenting strategic insights to senior stakeholders
- Strong analytical skills to translate data into actionable strategies
- Familiarity with marketing technologies and platforms (e.g., Klaviyo, Braze)
Benefits
- Remote-first work culture with flexibility to work from anywhere
- Unlimited Paid Time Off (PTO) for work-life balance
- Extended holiday breaks during winter
- 100% paid parental leave to support families
- 401(k) matching to help secure your financial future
- Comprehensive medical, dental, vision, and life insurance options
- Annual credits for wellness classes and activities