Lifecycle Maximization Marketing Director

About the role

The Director of Lifecycle Maximization Marketing plays a crucial role in driving customer engagement, retention, and lifetime value across the entire customer journey. This position combines data-driven insights with creative execution to ensure customers receive personalized, timely, and impactful communications.

Responsibilities

• Own the customer journey lifecycle: Develop and manage marketing strategies across acquisition, onboarding, engagement, retention, and reactivation.
• Segmentation & personalization: Use behavioral, transactional, and demographic data to build targeted lifecycle campaigns that increase engagement and conversion.
• Campaign execution: Create and manage multi-channel lifecycle campaigns (email, SMS, in-app, push, owned channels, paid media retargeting, etc.) with a focus on automation and scalability.
• Customer insights: Analyze performance metrics (e.g., churn rate, CLV, engagement rates, repeat purchase rate) to identify opportunities for growth.
• Optimization: Conduct A/B and multivariate testing to continuously refine messaging, timing, and channel mix for maximum impact.
• Cross-functional collaboration: Partner with operations, sales, analytics, creative, and brand and performance teams to ensure a seamless customer experience across touchpoints.
• Technology & tools: Develop and manage marketing automation platforms (e.g., Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo) to execute campaigns efficiently.
• Customer feedback loop: Lead development and analysis of customer journey research to improve satisfaction and loyalty.
• Retention & loyalty programs: Design and optimize retention and rewards initiatives to enhance customer stickiness and reduce churn.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 10+ years of experience in lifecycle, CRM, retention, or growth marketing.
• Proven track record of driving measurable improvements in customer retention, engagement, and lifetime value.
• Strong analytical skills and experience with data visualization tools (e.g., Looker, Tableau, Google Analytics).
• Hands-on experience with marketing automation and CRM tools at scale (e.g., Braze, Iterable, Salesforce, HubSpot).
• Excellent communication skills and a customer-centric mindset.
• Ability to manage multiple projects in a fast-paced environment.

What We Provide

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture