Lifecycle Marketing Manager

About the role

The Role LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. Our customers use us to win back churned subscribers, convert trial users, re-engage dormant accounts, and drive repeat purchases. The lifecycle engine is already working. Now we need someone to own it end-to-end.

Responsibilities

• Own the complete customer journey, from the moment someone enters the funnel through activation, continuing to serve retention and expansion efforts.
• Build the programs that convert leads who haven't purchased yet, onboard new customers to first value fast, move self-service users toward higher-value plans, and drive expansion revenue without requiring sales to initiate every conversation.
• Work closely with the broader Go-to-Market team across Marketing, Sales, and Customer Success.
• Have full access to the LettrLabs platform to power your own programs.

Requirements

• 4–8 years in lifecycle roles in a B2B SaaS environment with ownership of both pre-purchase nurture and post-sale programs (post-sale only or B2C only lifecycle backgrounds will not be considered).
• Experience at a company with both self-service and enterprise product tiers.
• You understand how to build distinct journeys for different buyer paths and model the value of each.
• Hands-on experience building and managing automated programs in HubSpot, Customer.io, or a comparable marketing automation platform. You build the workflows yourself, not just direct someone else to.
• Demonstrated ability to connect lifecycle programs to revenue outcomes: conversion rates, retention rates, NRR, expansion ARR, or churn reduction.
• Strong segmentation instincts: you know how to use behavioral data, firmographics, and lifecycle stage to send the right message to the right person at the right time.
• Analytical enough to own your own reporting. You can build a dashboard, interpret cohort data, and make program decisions without waiting for a data team.
• Strong written communication: you write clear, on-brand copy for emails and direct mail without heavy editing support.
• Comfortable operating independently in a fast-moving environment where you're building infrastructure that doesn't yet exist.
• Startup plus agency/mature experience. You know what great looks like and how to get there!

Qualifications

• Experience using direct mail as a lifecycle channel alongside email or curiosity to build that motion from scratch.
• Background in home services, e-commerce, or SMB-focused B2B SaaS audiences.
• Experience with multi-channel attribution and revenue influence modeling.
• Familiarity with product analytics tools to inform lifecycle trigger logic.

Skills

• Strong analytical skills to own your own reporting.
• Ability to build clear, on-brand copy for emails and direct mail.
• Comfortable operating independently in a fast-moving environment.

Benefits

• Competitive compensation and growing benefits.

Pay

$130,000 USD - $150,000 USD Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits.

Schedule

Full-time.