Lifecycle Marketing Manager

Key Responsibilities

• Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
• Create lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
• Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each
• With consult from brand marketing, own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
• Collaborate with Martech team to build new templates, customer segments and flows
• Build and optimize automated workflows, triggered campaigns, and dynamic personalization
• Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
• Ensure campaigns are properly QA’d, tested, and deployed on schedule

Performance Optimization & Analytics

• Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact
• Conduct A/B testing on subject lines, messaging, creative, offers, and send timing
• Use customer insights and performance data to continuously improve engagement and campaign effectiveness
• Deliver actionable reporting and recommendations to senior leadership and brand stakeholders

Cross-Functional Collaboration

• Partner with brand marketing teams to align lifecycle communications with national campaigns, promotions, and studio initiatives
• Collaborate with creative teams on email design, copy, and asset development
• Work closely with franchise support teams to ensure lifecycle campaigns support local studio success
• Coordinate with Martech, product and digital teams to improve customer journey experiences across web and mobile channels, ensuring proper links to landing pages and studio micro-sites

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
• Experience managing multi-brand or franchise marketing environments preferred
• Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
• Experience with mobile push notification campaigns and customer journey orchestration
• Strong analytical mindset with proficiency in reporting and campaign performance analysis
• Familiarity with customer segmentation, personalization strategies, and testing methodologies
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Strong written communication and copy-editing skills

Preferred Qualifications

• Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
• Understanding of customer retention and membership-based business models
• Familiarity with app engagement and omni-channel customer experiences
• Experience working with franchisees or distributed marketing systems

Benefits

• Competitive Salary ($110,000 - $125,000) depending on experience
• Comprehensive Medical, Dental and Vision benefits
• Opportunities for additional bonuses
• Cell Phone Allowance
• 401k plan with 4% company match
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts up to 30% on retail brand merchandise
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services