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Lifecycle Marketing Lead (Remote US)

Directive · Atlanta, GA · Yesterday
RemoteRemoteMarketing$100k–$120k/yrFull-time

About the role

The Associate Director of Lifecycle Marketing will help build Directive's Lifecycle Marketing practice from the ground up. This is a player-coach role from day one, combining strategy, platform architecture, client delivery, and execution.

Responsibilities

  • Lifecycle Strategy & Architecture: Establish how Directive approaches Lifecycle Marketing across both eCommerce and Service/SaaS clients. Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.

  • Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.

  • Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.

  • Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.

  • Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.

  • Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.

  • Hands-On Client Delivery: Act not only as a strategy-only leader but also build alongside the team. Own relationships, not simply deliver assigned tasks.

  • Platforms & Technology: Work across client technology stacks rather than operating within a single platform.

  • Client Leadership: Own relationships, not simply deliver assigned tasks. Build the Lifecycle Marketing Practice.

  • Sales, Scoping & Growth: Help Directive determine where Lifecycle Marketing can create value before an engagement begins. Over time, become one of the people Directive's Sales and Client teams turn to when they need to understand what a strong Lifecycle Marketing engagement should look like.

Requirements

  • 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.

  • Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.

  • Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.

  • Experience working with at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.

  • Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.

  • Previous experience mentoring, managing, or informally developing other marketers.

  • Ability to move between strategy and execution without seeing hands-on work as "below" the role.

  • Comfort operating in ambiguity and creating structure where little exists today.

  • A strong point of view paired with a willingness to change that point of view when the data or client context calls for it.

Preferred Qualifications

  • Agency or consulting experience managing multiple clients simultaneously.

  • Experience supporting both eCommerce and B2B/SaaS lifecycle programs.

  • Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models.

  • Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor and their relationship to customer and marketing data.

  • Experience with SMS strategy, technology evaluation, implementation, and optimization.

  • Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams.

  • Experience auditing lifecycle programs and translating findings into paid consulting engagements.

  • Previous responsibility for scoping, pitching, or selling professional services.

  • Experience helping build a new capability, department, or service offering.

  • Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies.

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