Lifecycle Marketing Lead (Remote US)

About the role

The Role Directive is building a dedicated Lifecycle Marketing practice designed to help clients turn more of the demand they already generate into pipeline, revenue, repeat purchases, expansion, and long-term customer value. This is a player-coach role from day one. You will be hands-on with strategy, platform architecture, client delivery, and execution while also helping define how Directive approaches Lifecycle Marketing as a practice.

Responsibilities

• Lifecycle Strategy & Architecture: Help establish how Directive approaches Lifecycle Marketing across both eCommerce and Service/SaaS clients. Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.
• Arcitect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.
• Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.
• Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
• Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.

Hands-On Client Delivery

• Work closely with the Director and Managing Director, who will provide strategic direction, support, and partnership while giving you room to build.
• Own relationships, not simply deliver assigned tasks.
• Build the Lifecycle Marketing Practice.

Platforms & Technology

• Work across client technology stacks rather than operating within a single platform.

Client Leadership

• Own relationships, not simply deliver assigned tasks.
• Build the Lifecycle Marketing Practice.

Sales, Scoping & Growth

• Help Directive determine where Lifecycle Marketing can create value before an engagement begins.
• Over time, you will become one of the people Directive's Sales and Client teams turn to when they need to understand what a strong Lifecycle Marketing engagement should look like.

What We're Looking For

• Player-Coach Leadership.
• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
• Hands-on experience architecting lifecycle programs from scratch rather than only optimizing established programs.
• Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
• Experience working with imperfect data and creating practical strategies despite technical limitations.
• Strong client-facing communication and the ability to confidently lead conversations with senior stakeholders.
• Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.
• Previous experience mentoring, managing, or informally developing other marketers.
• Ability to move between strategy and execution without seeing hands-on work as "below" the role.
• Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements.
• Comfort operating in ambiguity and creating structure where little exists today.
• A strong point of view paired with a willingness to change that point of view when the data or client context calls for it.
• Agency or consulting experience managing multiple clients simultaneously.
• Experience supporting both eCommerce and B2B/SaaS lifecycle programs.
• Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models.
• Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor and their relationship to customer and marketing data.
• Experience with SMS strategy, technology evaluation, implementation, and optimization.
• Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams.
• Experience auditing lifecycle programs and translating findings into paid consulting engagements.
• Previous responsibility for scoping, pitching, or selling professional services.
• Experience helping build a new capability, department, or service offering.
• Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies.

What We Offer

• Compensation for this role includes a competitive base salary. The annual base salary range for this position based in the United States is $100,000- $120,000 USD.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).
• Benefits to Support the Whole Person:🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave💰 Financial - Traditional and Roth 401(k) with a 3% company match🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time🌴 Annual Company-wide Retreat

Work Environment Requirements

• Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.