Lifecycle Marketing Lead (Remote US)
About the role
The Associate Director of Lifecycle Marketing will help build Directive's Lifecycle Marketing practice from the ground up. This is a player-coach role from day one, combining strategy, platform architecture, client delivery, and execution.
Responsibilities
Lifecycle Strategy & Architecture: Establish how Directive approaches Lifecycle Marketing across both eCommerce and Service/SaaS clients. Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.
Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.
Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.
Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.
Hands-On Client Delivery: Act not only as a strategy-only leader but also build alongside the team. Own relationships, not simply deliver assigned tasks.
Platforms & Technology: Work across client technology stacks rather than operating within a single platform.
Client Leadership: Own relationships, not simply deliver assigned tasks. Build the Lifecycle Marketing Practice.
Sales, Scoping & Growth: Help Directive determine where Lifecycle Marketing can create value before an engagement begins. Over time, become one of the people Directive's Sales and Client teams turn to when they need to understand what a strong Lifecycle Marketing engagement should look like.
Requirements
6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
Experience working with at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
Experience working with imperfect data and creating practical strategies despite technical limitations.
Strong client-facing communication and the ability to confidently lead conversations with senior stakeholders.
Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.
Previous experience mentoring, managing, or informally developing other marketers.
Ability to move between strategy and execution without seeing hands-on work as "below" the role.
Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements.
Comfort operating in ambiguity and creating structure where little exists today.
A strong point of view paired with a willingness to change that point of view when the data or client context calls for it.
Skills
Player-Coach Leadership
Experience supporting both eCommerce and B2B/SaaS lifecycle programs.
Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models.
Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor and their relationship to customer and marketing data.
Experience with SMS strategy, technology evaluation, implementation, and optimization.
Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams.
Experience auditing lifecycle programs and translating findings into paid consulting engagements.
Previous responsibility for scoping, pitching, or selling professional services.
Experience helping build a new capability, department, or service offering.
Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies.
Benefits
We offer a competitive base salary, medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. We also provide benefits to support the whole person, including mental health resources, physical wellness programs, vacation time, and financial planning options.
Pay
The annual base salary range for this position based in the United States is $100,000- $120,000 USD.
Schedule
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.