Lifecycle Marketing Lead (Remote US)

About the role

The Role Directive is building a dedicated Lifecycle Marketing practice designed to help clients turn more of the demand they already generate into pipeline, revenue, repeat purchases, expansion, and long-term customer value. This is a player-coach role from day one. You will be hands-on with strategy, platform architecture, client delivery, and execution while also helping define how Directive approaches Lifecycle Marketing as a practice.

Responsibilities

• Lifecycle Strategy & Architecture: Help establish how Directive approaches Lifecycle Marketing across both eCommerce and Service/SaaS clients. Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.
• Arcitect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.
• Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.
• Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
• Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.
• Hands-On Client Delivery: Be expected to build alongside the team and act not only as a strategy-only leader. Platforms & Technology: Work across client technology stacks rather than operating within a single platform.
• Client Leadership: Own relationships, not simply deliver assigned tasks. Build the Lifecycle Marketing Practice.
• Sales, Scoping & Growth: Help Directive determine where Lifecycle Marketing can create value before an engagement begins. Over time, you will become one of the people Directive's Sales and Client teams turn to when they need to understand what a strong Lifecycle Marketing engagement should look like.

Requirements

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
• Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
• Experience working with at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
• Experience working with imperfect data and creating practical strategies despite technical limitations.
• Strong client-facing communication and the ability to confidently lead conversations with senior stakeholders.
• Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.
• Previous experience mentoring, managing, or informally developing other marketers.
• Ability to move between strategy and execution without seeing hands-on work as "below" the role.
• Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements.
• Comfort operating in ambiguity and creating structure where little exists today.
• A strong point of view paired with a willingness to change that point of view when the data or client context calls for it.

Qualifications

• Player-Coach Leadership: Initially, time will be spent building and directly delivering client work. As revenue and headcount grow, responsibilities will increasingly include developing the people around you.

Skills

• Strong plus agency or consulting experience managing multiple clients simultaneously.
• Experience supporting both eCommerce and B2B/SaaS lifecycle programs.
• Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models.
• Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor and their relationship to customer and marketing data.
• Experience with SMS strategy, technology evaluation, implementation, and optimization.
• Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams.
• Experience auditing lifecycle programs and translating findings into paid consulting engagements.
• Previous responsibility for scoping, pitching, or selling professional services.
• Experience helping build a new capability, department, or service offering.
• Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies.

Benefits

We offer a competitive base salary, medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX). Benefits to Support the Whole Person:🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave💰 Financial - Traditional and Roth 401(k) with a 3% company match🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time🌴 Annual Company-wide Retreat Work Environment Requirements As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.